Anyone who has ever sat through a seemingly endless conference or meeting knows that sitting still is a mood killer. Plus, studies have shown that when you’re trying to learn something new, your brain absorbs more of it if you do it while you're exercising. That's why it’s important to incorporate movement into an event in order to help boost alertness and awareness. Brands like Equinox, Lane Eight, and even Michelob ULTRA are taking that strategy to the next level by hosting fitness-fueled events with a twist—from DJs to immersive art installations. See some heart-pumping examples below.
Equinox's Yoga Series at Hall des Lumières
Photo: Courtesy of Equinox
Photo: Courtesy of Equinox
Photo: Courtesy of Equinox
Michelob ULTRA’s Boxing Experience
Photo: Courtesy of Michelob ULTRA
Photo: Courtesy of Michelob ULTRA
Photo: Courtesy of Michelob ULTRA
Lane Eight’s Workout Class at Tone House
Photo: Courtesy of Lane Eight
Photo: Courtesy of Lane Eight
BodyHoliday x Y7 Retreat
Photo: Courtesy of BodyHoliday
Photo: Courtesy of BodyHoliday