To mark the 10th season of Project Runway, cable network Lifetime teamed up with Friends of the High Line to erect a 20-foot-long video installation on the High Line that played up the reality TV show's judging segment. Open to the public starting Monday, July 16, and running through July 19, the opening of the exhibit was marked with a V.I.P. party for 500 on Tuesday, July 17.
"We wanted [the event] to be as buzzy, dynamic, and innovative as the show itself‚" said Tim Nolan, senior vice president of marketing, creative, and brand strategy at Lifetime Networks. "The guests, the decor, and that virtual runway exhibit showcasing [the stars of the show] on one of the city's cultural hot spots for fashion, really created this unique celebration for an iconic show."
The installation, which featured personalities from the series, employed human-tracking technology—a technique that uses a hidden camera to detect motion—that had host Heidi Klum, mentor Tim Gunn, and judges Michael Kors and Nina Garcia clapping, frowning, or nodding as people walked by. Tapped by the network to execute the project, Civic Entertainment Group and Nexus Productions filmed each talent separately against a green screen to capture a range of motions and reactions.
