Brand Activation Services, which is based in New York but does work nationally, provides memorable and interactive experiences for brands, including social media photo ops, customizable giveaways, video booths, games, and more. At BizBash Live, the brand showed off its Shower Karaoke, inspired by the notion that people love to sing in the shower. The company had created a similar idea for an Art of Bathing campaign for American Standard, where passersby in Times Square donned virtual-reality goggles and sang karaoke in the shower, and then shared the videos on social media.
Photo: Haute Photography and Videography
Brand Activation Services also showed off its beer pong table, which has a video screen embedded on the tabletop. The screen can display company logos or videos, or even stream live sporting events.
Photo: Claire Hoffman/BizBash
