Come Sunday night, the Grammy Awards would garner big ratings from the Staples Center stage. But days ahead of the ceremony—not to mention late into the night afterward—a slate of performance-packed, celebrity-heavy related events, both official and unofficial, took over town. Here's a look inside six of them.
The Dipdive Data awards at the Hollywood Palladium
Photo: Casey Rodgers/AP Images for Bacardi
Taboo, Fergie, and Apl.de.ap of the Black Eyed Peas performed at the Dipdive Data awards at the Hollywood Palladium on January 28.
Photo: Casey Rodgers/AP Images for Bacardi
Insomniac Events and Grassroots Productions produced the Dipdive event, which gave the Palladium an unusual look, with cabana-style seating groupings. Bacardi also set up a V.I.P. lounge upstairs.
Photo: Aaron Gauschi
An aerialist performed at the Dipdive Data awards.
Photo: Aaron Gauschi
On January 28, Gillette Uncut—a documentary short film series that shows the backstage lives of Will.i.am, Tim McGraw, Mark Hoppus of Blink-182 and the All-American Rejects featuring Tyson Ritter, directed by Danny Clinch—launched at the Grammy Museum. After the world premiere screening of the films, Clinch and the movies' subjects were available for a Q&A session.
Photo: AP Images
On January 29, the laid-back "Friends and Family" industry party took to the Studios at Paramount, with performances by Estelle and George Clinton and the P-Funk All Stars. Evolutionary Media Group, AAM, BMF Media, Paramount Rocks, and Rebel Industries produced the event, which had lighting by Ultimate Lighting and sound by Sound Factory LA.
Photo: Travis Conklin
MusiCares' annual Person of the Year event, held on January 29 at the Los Angeles Convention Center, honored Neil Young. Bounce produced the performance-packed event.
Photo: Brian Baker Photography
John Mellencamp was among the many performers at MusiCares, produced by Bounce, helmed by C.E.O. Tim Swift and C.O.O. Kristi Foley.
Photo: Brian Baker Photography
Beginning at 11 p.m. on January 30, Compound Entertainment and OK magazine hosted 500 guests at the third annual "Midnight Grammy Brunch"—intended to be the next stop for guests departing Clive Davis's annual event. Precision Event Group produced, designed, and managed the party, the first private evening function at the new W Hollywood.
Photo: Dale Wilcox
Vintage-style Hollywood furnishings and ShowPro's projections of classic James Bond films marked the "Midnight Brunch." Screens throughout the space were linked to a live camera feed of the red carpet, where ELS handled lighting, so guests could see arriving celebrities.
Photo: Dale Wilcox
Record label Primary Wave brought its second annual pre-Grammy party to the SLS Hotel on January 30. Taryn Manning spun, as did DJ Mia Moretti featuring violinist Caitlin Moe. Luna Gardens supplied the decor at the packed event.
Photo: WireImage
