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  1. Production & Strategy
  2. Programming & Entertainment

Fashion Week: Highlights From the Off-Site Shows—Gant, Y-3, Marc Jacobs

Anna Sekula
February 17, 2010

Last week's snowstorm did little to derail the start of Mercedes-Benz Fashion Week, which began with a handful of presentations on Wednesday and continued through the weekend despite the news of designer Alexander McQueen's death on Thursday morning. Among the myriad of off-site runway shows and presentations, a few stood out with some creative takes on set design and entertainment.

During Wednesday night's blizzard, Gen Art brought back its "New Garde" show, exhibiting four lines in vignettes scattered around Drive In Studios. Sophomore made the biggest statement with the simplest stage design—a live photo shoot that had models cavorting around a white set.

Equally as uncluttered was Marc Jacobs's display at the 69th Regiment Armory on Monday, dominated by cardboard and brown paper.

Conversely, Gant opted for a more intricate build out, marking its first foray into Fashion Week and its collaboration with Michael Bastian by fabricating a locker room inside St. Anthony's Memorial Gym for its Saturday afternoon showcase.

On Sunday, Valentine's Day provided some of the inspiration for tongue-in-cheek antics on two catwalks. Y-3 returned to the Park Avenue Armory with a laser light show that ended with models handing out red roses and designer Yohji Yamamoto in a mock fight. And Johnson's runway show, her first since switching to presentations last February, put toy guns, fake money, and inflatable red hearts in the hands of her models for a Wild West-themed outing at the Altman Building.

Gant by Michael Bastian's lacrosse-inspired collection and installation
Gant by Michael Bastian's lacrosse-inspired collection and installation
Photo: Joe Schildhorn/PatrickMcMullan.com
Gen Art's 'New Garde' presentation on Wednesday night showcased several up-and-coming labels, including Sophomore, which staged a photo shoot to highlight its collection.
Gen Art's "New Garde" presentation on Wednesday night showcased several up-and-coming labels, including Sophomore, which staged a photo shoot to highlight its collection.
Photo: Rob Loud Photography
Taking over St. Anthony's Memorial Gym on Thompson Street, Gant built a locker room set to showcase its lacrosse-inspired collection by Michael Bastian.
Taking over St. Anthony's Memorial Gym on Thompson Street, Gant built a locker room set to showcase its lacrosse-inspired collection by Michael Bastian.
Photo: Joe Schildhorn/PatrickMcMullan.com
The set, produced by Obo, matched the Gant by Michael Bastian line of preppy sportswear.
The set, produced by Obo, matched the Gant by Michael Bastian line of preppy sportswear.
Photo: Joe Schildhorn/PatrickMcMullan.com
Gant's presentation was also designed to show off its new marketing images.
Gant's presentation was also designed to show off its new marketing images.
Photo: Joe Schildhorn/PatrickMcMullan.com
Perhaps its simplest show yet, Y-3's presentation used a series of lasers to illuminate and create dramatic shapes on the catwalk.
Perhaps its simplest show yet, Y-3's presentation used a series of lasers to illuminate and create dramatic shapes on the catwalk.
Photo: Fernanda Calfat/Getty Images for IMG
In a nod to Valentine's Day, Y-3 models handed red roses to the audience.
In a nod to Valentine's Day, Y-3 models handed red roses to the audience.
Photo: Andrew H. Walker/Getty Images for IMG
To complement the superhero theme of the collection, the finale for Y-3 saw designer Yohji Yamamoto duke it out with a masked male model.
To complement the superhero theme of the collection, the finale for Y-3 saw designer Yohji Yamamoto duke it out with a masked male model.
Photo: Andrew H. Walker/Getty Images for IMG
Hay littered the runway for Betsey Johnson's show on Sunday, matching the Wild West theme of her collection. Produced by Ojala Ltd., Johnson's event also paid tribute to the late designer Alexander McQueen.
Hay littered the runway for Betsey Johnson's show on Sunday, matching the Wild West theme of her collection. Produced by Ojala Ltd., Johnson's event also paid tribute to the late designer Alexander McQueen.
Photo: Stefan Gosatti/Getty Images
Dubbed 'Kiss Kiss Bang Bang,' Betsey Johnson's show contrasted Valentine's Day elements—giant inflatable red hearts, roses, and 'love' written across the backsides of four models—with Wild West-themed props.
Dubbed "Kiss Kiss Bang Bang," Betsey Johnson's show contrasted Valentine's Day elements—giant inflatable red hearts, roses, and "love" written across the backsides of four models—with Wild West-themed props.
Photo: Stefan Gosatti/Getty Images
Using cardboard and brown paper to provide a neutral palette, Marc Jacobs built a box within a box for his show at the 69th Regiment Armory.
Using cardboard and brown paper to provide a neutral palette, Marc Jacobs built a box within a box for his show at the 69th Regiment Armory.
Photo: Stan Honda/AFP/Getty Images
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