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  1. Production & Strategy
  2. Programming & Entertainment

1,400 Event Professionals Attend BizBash IdeaFest L.A.

Anna Sekula
June 19, 2012

On June 13, 1,400 guests attended BizBash IdeaFest L.A. at the Los Angeles Convention Center, bringing and sharing the freshest, most innovative ideas in the event industry.

World-class keynote presenters, collaborators, creative minds, and leading innovators shared their ideas, insights, and strategies on everything from new business communications and design to cutting-edge industry concepts. Cheryl Cecchetto inspired event professionals with her stories about the Oscar and Emmy parties, Show Pro amazed attendees with their 3-D image mapping, and Le Ombré's amazing dance troupe celebrated the occasion by spelling out BizBash with their dancers' bodies.

From the Event Leadership Knowledge Forum to the informative trade show, guests strolled through themed tables, enjoyed tastings by Pinkberry Catering, relaxed in AFR's Grass Lounge, and mingled at the Patrón-sponsored post-show party. The Readers' Choice Awards topped off the day with all-star winners David Tutera, Jason Harder, Rachel Weil, and more.

The morning general session featured a performance by Le Ombré provided by Entertainment Plus Productions.
The morning general session featured a performance by Le Ombré provided by Entertainment Plus Productions.
Photo:Brightroom, Inc.
Attendees explored the newly redesigned BizBash Web site at idea pods by Blueprint Studios. Entertainment Plus Productions provided a glowing digital wall, capturing the attention of attendees, showing the new branding for BizBash IdeaFest.
Attendees explored the newly redesigned BizBash Web site at idea pods by Blueprint Studios. Entertainment Plus Productions provided a glowing digital wall, capturing the attention of attendees, showing the new branding for BizBash IdeaFest.
Photo: Brightroom Inc.
The Company Men from About Entertainment entertained attendees with their medley of pop hits.
The Company Men from About Entertainment entertained attendees with their medley of pop hits.
Photo: Brightroom Inc.
Attendees enjoyed the morning general session with Cheryl Cecchetto of Sequoia Productions
Attendees enjoyed the morning general session with Cheryl Cecchetto of Sequoia Productions
Photo: Brightroom Inc.
This year's Design Lab, led by Erin Patrick McDonald from Erin Patrick Event and sponsored by BBJ, featured an array of items for attendees to use in creating the perfect tabletop.
This year's Design Lab, led by Erin Patrick McDonald from Erin Patrick Event and sponsored by BBJ, featured an array of items for attendees to use in creating the perfect tabletop.
Photo: Brightroom Inc.
Calamigos Ranch shared images of their stunning special event location in the Malibu Wine Country, while Runway Waiters shared information about their high-fashion models skilled in bartending.
Calamigos Ranch shared images of their stunning special event location in the Malibu Wine Country, while Runway Waiters shared information about their high-fashion models skilled in bartending.
Photo: Brightroom Inc.
Attendees sought out the latest ideas and inspirations on the trade show floor.
Attendees sought out the latest ideas and inspirations on the trade show floor.
Photo: Brightroom Inc.
Attendees met with representatives from Lucky Strike Lanes at their booth.
Attendees met with representatives from Lucky Strike Lanes at their booth.
Photo: Brightroom Inc.
AFR Event Furnishings provided lounge furnishings where attendees could sit and relax, discussing the innovative new products featured on the trade show floor.
AFR Event Furnishings provided lounge furnishings where attendees could sit and relax, discussing the innovative new products featured on the trade show floor.
Photo: Brightroom Inc.
Champagne Creative Group wowed guests on the trade show floor with their surprise performances.
Champagne Creative Group wowed guests on the trade show floor with their surprise performances.
Photo:Brightroom Inc.
United Site Services Inc. met with event planners on the trade show floor.
United Site Services Inc. met with event planners on the trade show floor.
Photo: Brightroom Inc.
Attendees enjoyed surprise entertainment including caricature artists.
Attendees enjoyed surprise entertainment including caricature artists.
Photo: Brightroom Inc.
Archive Vintage Rentals showcased their many vintage designs, inspiring trade show attendees.
Archive Vintage Rentals showcased their many vintage designs, inspiring trade show attendees.
Photo: Brightroom Inc.
Empire Event Rentals' colorful sequined chairs were a must-see for planners on the trade show floor.
Empire Event Rentals' colorful sequined chairs were a must-see for planners on the trade show floor.
Photo: Brightroom Inc.
Melissa Darpina and Alec Lestr of Patina Restaurant Group led another education program, Trends in Catering. Guests enjoyed tastings of their own hors d'oeuvre creations.
Melissa Darpina and Alec Lestr of Patina Restaurant Group led another education program, Trends in Catering. Guests enjoyed tastings of their own hors d'oeuvre creations.
Photo: Brightroom Inc.
Renowned celebrity event planner Kevin Lee of LA Premier congratulated Cheryl Cecchetto and her team following Cecchetto's morning keynote presentation, which shared her experiences producing the Governors Balls for the Academy Awards and the Emmys.
Renowned celebrity event planner Kevin Lee of LA Premier congratulated Cheryl Cecchetto and her team following Cecchetto's morning keynote presentation, which shared her experiences producing the Governors Balls for the Academy Awards and the Emmys.
Photo: Brightroom, Inc.
The expo stage was a flurry of activity with a discussion of the event technology revolution by Branden Chapman of the Recording Academy.
The expo stage was a flurry of activity with a discussion of the event technology revolution by Branden Chapman of the Recording Academy.
Photo: Brightroom Inc.
Society Awards sponsored the ever-popular Readers' Choice Awards, a crowd favorite. All events throughout the day were available on the BizBash mobile app, provided by Wizard Event Technologies.
Society Awards sponsored the ever-popular Readers' Choice Awards, a crowd favorite. All events throughout the day were available on the BizBash mobile app, provided by Wizard Event Technologies.
Photo: Brightroom Inc.
Ingallina's Box Lunch treated trade show guests at BizBash IdeaFest L.A.
Ingallina's Box Lunch treated trade show guests at BizBash IdeaFest L.A.
Photo: Brightroom Inc.
Arclite Inc. created a magical atmosphere with their replicas of indoor-outdoor trees, one of the planner favorites of the day.
Arclite Inc. created a magical atmosphere with their replicas of indoor-outdoor trees, one of the planner favorites of the day.
Photo: Brightroom Inc.
Steprepeatla.com showcased the latest in step-and-repeats at their BizBash IdeaFest L.A. booth.
Steprepeatla.com showcased the latest in step-and-repeats at their BizBash IdeaFest L.A. booth.
Photo: Brightroom Inc.
Air Dimensional Design's booth featured their illuminated fabric inflatable designs of flowers, stars, and glowing orbs.
Air Dimensional Design's booth featured their illuminated fabric inflatable designs of flowers, stars, and glowing orbs.
Photo: Brightroom Inc.
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