1. APPLE TO INCREASE CONFERENCE SCHOLARSHIPS IN DIVERSITY PUSH: In an effort to increase diversity at its Worldwide Developers Conference, Apple announced it would increase the scholarships it offers to attend the event to 350, up from 200. It also will work with more partners to identify applicants. TechCrunch: “With the new scholarships and partner STEM organizations involved, Apple is taking broad steps to make access to its event – and therefore its larger developer community and the potential for future success in the industry – something that reaches a more diverse crowd of young developers, including not only women, but also black and Latino groups as well.” http://tcrn.ch/1OBGIJy
2. UNOFFICIAL PARTIES BOOM AT #NOCHELLA: While tens of thousands of music fans were partying in the desert at the Coachella Valley Music and Arts Festival, a sizable number of partygoers and brands bypassed the grounds for unofficial events. The scene has grown to have its own name and even a hashtag. The New York Times: “Many would-be Coachella attendees are forgoing the concert for what’s become known as ‘No-Chella,’ hopping around to invite-only events featuring free food, alcohol, music and curated crowds that are preferable to the often young, drunk, pass-out-prone masses that throng music festivals. (The hashtag #NoChella2015 was a constant presence on Twitter last weekend.)” http://nyti.ms/1HwGL7x
3. HOW DISNEYLAND WILL CELEBRATE ITS 60TH ANNIVERSARY: Disneyland Diamond Days, a celebration of the theme park’s 60th anniversary, kicks off May 22 with a 24-hour party and will continue with a sweepstakes that officials announced this week. Los Angeles Times: “The theme park has come up with novel prizes to be awarded daily and weekly, starting with 1- and 2-carat diamonds created for Disney. Some diamond prizes come with a stay in a suite inside the theme park. The Disneyland Dream Suite is above Pirates of the Caribbean and was created as an apartment for Walt Disney. Other prizes include a crystal Cinderella slipper with a diamond and topaz pendant, a private party in Fantasyland or a tailgate party in Cars Land, or an individual tour of Disneyland or California Adventure.” http://lat.ms/1HaFFOi
4. BRANDS USE TAX DAY FOR PROMOTIONAL EVENTS: Brands such as Hard Rock Cafe, Pizza Hut, and Office Depot are offering giveaways tied to the deadline for filing taxes. Mashable: “In recent years, tax day has emerged as a new fake holiday for brands in search of a marketing opportunity during the long secular gap between Valentine's Day and Mother's Day. The promotions this year range from food to retail — and many are particularly wacky.” http://on.mash.to/1J2GwPP
* LOCAL NEWS *
BOSTON: King’s bowling alley has plans to open a Seaport outpost in 2017. Eater: http://bit.ly/1Diw6KD
CHICAGO: The School of the Art Institute of Chicago will host its fashion show and gala "the Walk" on May 8 at Chase Promenade North in Millennium Park.
LOS ANGELES: Black-ish star Tracee Ellis Ross will host the 40th anniversary Gracies Awards from the Alliance for Women in Media on May 19 at the Beverly Hilton Hotel.
The 28th annual LA Modernism Show & Sale is April 24-26 at 3Labs. The opening-night party will benefit P.S. Arts.
Local event listings from Masterplanner: http://www.masterplanneronline.com/losangeles
MIAMI/SOUTH FLORIDA: The Greater Fort Lauderdale CVB, Broward County Convention Center, and South Florida’s meeting industry associations will observe North American Meetings Industry Day today with a program of meeting professionals at the convention center. The event will include opening remarks and a panel discussion moderated by Eric Rozenberg, president of Swantegy and past chairman of the MPI International Board of Directors.
NEW YORK: Mary-Louise Parker and Bruce Willis will announce the Tony award nominations on April 28 from the Diamond Horseshoe.
ArtsConnection will host its Benefit Celebration on Tuesday at event space 583 Park Avenue. Event designer and ArtsConnection board member David Monn is designing the event, and comedian George Lopez is slated to perform.
The eighth annual Veuve Clicquot Polo Classic returns to Liberty State Park on May 30. The event has a new ticketing option offering access to a Rosé Garden. The ticket includes a bottle of the champagne’s rosé as well as a $100 gift card to the event’s fashion partner, Saks Fifth Avenue.
Rob Corea is leaving his post as senior marketing manager at SBE in Los Angeles and will relocate to New York to become senior marketing and public relations manager at the One Group.
Local event listings from Masterplanner: http://www.masterplanneronline.com/newyork
ORLANDO: The Boathouse, an upscale waterfront restaurant serving steaks, chops, and seafood, is now open at Disney Springs. The restaurant has two private dining rooms and three bars.
Windermere Spring Fest is a new event Saturday and Sunday at the Pines in Windermere. The festival will include food, entertainment, a student art show, health information, and more.
SAN FRANCISCO: Forecast, a sales productivity conference, will be held at Terra Gallery on June 11.
TORONTO: Trump International Hotel & Tower Toronto has unveiled a "Wellness Suite” and a “Sky Suite.” The Sky Suite is 2,300 square feet and has two bedrooms and two and a half bathrooms; the Wellness Suite is 1,350 square feet and has its own workout room.
WASHINGTON, D.C.: Hyatt Regency Tysons Corner Center has opened. The 300-room, new-build hotel has more than 15,000 square feet of meeting space including the 7,000-square-foot Regency Ballroom.
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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Michele Laufik, Jill Menze, and Anna Sekula in New York.
BizBash Daily is the must-read digest of event industry news from BizBash.com.
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