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  1. Production & Strategy
  2. Social Events

Movers and Shakers

Tremendous response to the BAM 25th anniversary Next Wave gala forced a last-minute venue change for the Shaker-inpired event.

Mimi O'Connor
November 12, 2007
The Brooklyn Academy of Music's Next Wave festival has a lot of fans. So many, in fact, that Wednesday night's 25th anniversary gala had to relocate to a bigger space to accommodate supporters' response.

The dinner portion of the evening, following a performance at BAM's Howard Gilman Opera House of "Borrowed Light" from Finnish choreographer Tero Saarinen, was originally scheduled to take place at the Brooklyn warehouse venue known as 470 Vanderbilt. When attendance numbers reached 850, a change of plan was in order.

With just a week and a half before the event, planners relocated it to another space named for its location—but this time in Manhattan: 7 World Trade Center, where BAM held its benefit related to
Edward Scissorhands last spring. "It was the first venue to come to mind," said Edward McKeaney, BAM's special events manager. "You have to have a very large space to hold a kitchen and an audience of that size." (You also need transportation to get people there, so BAM hired buses to transport guests to the dinner.) The designers at Fleurs Bella were charged with translating a decor plan for one space to another. "Bella Meyer and her staff did an amazing job adapting to the space," McKeaney said. Indeed, nothing about the detailed and omnipresent decor indicated any kind of last-minute move.

The night's performance—a dance and choral work inspired by Shaker culture—heavily influenced Meyer's design. "The Shakers don't decorate their houses, but they're fabulous craftsmen," she said. "That's why there's quite a bit of tools around." In addition to those many tools (many from Meyer's personal collection), an impressive array of objects made of organic materials, and multitextured, often aromatic plants filled the space. Wooden doors, baskets, miniature apples, rosemary, curly willow, maple trees, roses, tulips, and rocking chairs all contributed to the festive but serene environment. (The city skyline, seen through the building's immense windows, added an interesting counterpoint to the Shaker-inspired surroundings.)

BAM's gala honored the Altria Group, a sponsor of the Next Wave festival since 1983, as well as the retired chairman and C.E.O. of Phillip Morris Companies Inc., Hamish Maxwell. Dinner from Great Performances included a caramelized-onion and goat-cheese turnover, potato-crusted cod, and melting chocolate cake. Many of the artists featured as part of the Next Wave festival over the past 25 years attended the dinner, including Laurie Anderson, Merce Cunningham, and Lou Reed. The event raised $1 million, making it one of the most successful galas in the organization's history.
BAM's Shaker-inspired dinner decor.
BAM's Shaker-inspired dinner decor.
Photo: Alison Whittington for BizBash
Bare bulbs provided light over dinner tables.
Bare bulbs provided light over dinner tables.
Photo: Alison Whittington for BizBash
Rustic objects filled the dinner space and lounge areas.
Rustic objects filled the dinner space and lounge areas.
Photo: Alison Whittington for BizBash
A long hallway became a willow- and maple-lined corridor.
A long hallway became a willow- and maple-lined corridor.
Photo: Alison Whittington for BizBash
Amber light projections and vases of flowers added warmth to a bare wall.
Amber light projections and vases of flowers added warmth to a bare wall.
Photo: Alison Whittington for BizBash
Guests encoutered wooden gates and warm projections of leaves and branches upon exiting the elevators.
Guests encoutered wooden gates and warm projections of leaves and branches upon exiting the elevators.
Photo: Alison Whittington for BizBash
A secret garden room housed grape vines, small chairs, and candles.
A secret garden room housed grape vines, small chairs, and candles.
Photo: Alison Whittington for BizBash
Tiny tableaux incorporating items such as herbs, flowers, candles, and baskets added to the decor.
Tiny tableaux incorporating items such as herbs, flowers, candles, and baskets added to the decor.
Photo: Alison Whittington for BizBash
Lounge spaces featured sofas, rocking chairs, and more botanical touches in the form of cornstalks and maple trees.
Lounge spaces featured sofas, rocking chairs, and more botanical touches in the form of cornstalks and maple trees.
Photo: Alison Whittington for BizBash
Floral arrangements of herbs and flowers such as calla lillies topped tables.
Floral arrangements of herbs and flowers such as calla lillies topped tables.
Photo: Alison Whittington for BizBash
A two-dimensional wood barn decorated one wall.
A two-dimensional wood barn decorated one wall.
Photo: Alison Whittington for BizBash
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