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  1. Production & Strategy
  2. Social Events

Baby Shower Inspiration: See How a Top Planner Designed Her Own Event

April Luca of Gold Sky Productions in Los Angeles planned a colorful, fantasy-inspired celebration—with an extra-special surprise guest.

Claire Hoffman
February 21, 2019

Sweet E's Bake Shop created a series of sweets for the dessert table, including an eye-catching geometric cake. 'I love sweets, so I chose all of my cake and cookie flavor favorites to share with our guests,' said Luca. Sweet E's Bake Shop created a series of sweets for the dessert table, including an eye-catching geometric cake. "I love sweets, so I chose all of my cake and cookie flavor favorites to share with our guests," said Luca. Photo: Carly OtnessOn January 13, April Luca's closest friends and family gathered at a private home in Beverly Hills for the event producer's baby shower. As expected from a veteran producer with high-profile clients like Vanity Fair, Janet Jackson, and Cirque du Soleil, the daytime event had stylish, whimsical details like crystal macarons, CBD-infused cocktails, and enchanted forest-inspired florals.

But there was one unexpected wrinkle: The guest of honor wasn't actually in attendance.

In fact, Luca, the owner of Los Angeles-based Gold Sky Productions, ended up giving birth 12 hours before the event, delivering a healthy baby girl named River three weeks early. "On the Friday before the shower, my water broke and I had to head to the hospital," she explained. "On my way I texted my team to let them know I wouldn’t be in the office that day and to update them. ... All of the shower details were swirling through my head as we drove to Santa Monica in anticipation of our baby girl’s arrival."

Event producers won't be surprised to hear that Luca insisted the event not be canceled. "I still wanted our guests to enjoy all of our hard work and planning," she said, noting that the project had been a collaborative effort with the Gold Sky Productions team so it was able to continue without her. The party was hosted at the home of Renee Young, Gold Sky's client services director (and Luca's best friend) who had been closely involved in the planning. "[Renee] used her creative design eye to lay out the cake table, food, and all of the succulents perfectly on party day," said Luca.

Many of the guests didn't know that she had given birth until she video-chatted into the shower to introduce the baby. "It was a really special and fun moment," she said.

The event had a whimsical, fantasy-inspired feel, with a color palette of whites, peaches, and pinks with birch and gold accents. Cocktails from Cocktail Academy had fun names like "Baby Got Back," and used ice cubes imprinted with the word "girl." Guests could decorate wooden toy blocks for the baby, and potted succulents served as a party favor. 

"I thought a lot about what bringing a new life into our family would mean to me and my husband, and I decided I wanted to take a playful approach to celebrating our baby girl’s shower," explained Luca. "I began the process with a color palette, then developed a look and feel with elements having a spirited, lighthearted design, including available floral—the party was held right after the Rose Parade and holiday season and in the middle of awards season, so there was a high demand for flowers at this time."

Working with Beverly Hills-based florist Sweet Pea, the team created centerpieces from wood and winter foliage peppered with pink and cream florals. The flower theme continued to the dessert table, where Donut Princess LA created doughnuts covered in flowers. Another highlight of the dessert table—which Luca noted was her favorite aspect of the event—were multi-colored, geometric cakes from Sweet E's Bake Shop.

Whether producing events for her big-name clients or producing for herself, Luca said that the process doesn't differ too much. "The creative process for me starts in each instance by thinking about what the project means, how best to evoke emotion from the guests, and then finding or sketching imagery that represents the vision," she explained. "I do try to offer a nod to my aesthetic with all of our clients' designs, but within their framework and goals."

"When designing for personal events, I have my husband to consider," she added. "He may be my most particular client!"

Luca wanted the event to have a whimsical, enchanted forest-like feel, which included lush flowers and greenery from Sweet Pea's Custom Floral. Sourcing the flowers was a bit of an issue, noted Luca, as the event was held after the Rose Parade and holiday season and in the middle of award season in Los Angeles. They settled on a wood and winter foliage design, using pink and cream florals as accents.
Luca wanted the event to have a whimsical, enchanted forest-like feel, which included lush flowers and greenery from Sweet Pea's Custom Floral. Sourcing the flowers was a bit of an issue, noted Luca, as the event was held after the Rose Parade and holiday season and in the middle of award season in Los Angeles. They settled on a wood and winter foliage design, using pink and cream florals as accents.
Photo: Carly Otness
The design continued to the dessert table, which Luca noted was her favorite aspect of the event. A variety of eye-catching sweets were framed by birch, greenery, and flowers.
The design continued to the dessert table, which Luca noted was her favorite aspect of the event. A variety of eye-catching sweets were framed by birch, greenery, and flowers.
Photo: Carly Otness
The floral design was also evoked on the table itself, where Donut Princess LA created doughnuts covered in flower petals.
The floral design was also evoked on the table itself, where Donut Princess LA created doughnuts covered in flower petals.
Photo: Carly Otness
Sweet E's Bake Shop created a series of sweets for the dessert table, including an eye-catching geometric cake. 'I love sweets, so I chose all of my cake and cookie flavor favorites to share with our guests,' said Luca.
Sweet E's Bake Shop created a series of sweets for the dessert table, including an eye-catching geometric cake. "I love sweets, so I chose all of my cake and cookie flavor favorites to share with our guests," said Luca.
Photo: Carly Otness
Another colorful cake resembled flower petals.
Another colorful cake resembled flower petals.
Photo: Carly Otness
Sweet E's also created edible crystal macarons.
Sweet E's also created edible crystal macarons.
Photo: Carly Otness
Cocktail Academy created three custom drinks for the event, including a CBD-infused 'River' cocktail named after the new baby.
Cocktail Academy created three custom drinks for the event, including a CBD-infused "River" cocktail named after the new baby.
Photo: Carly Otness
Ice cubes were imprinted with the word 'girl.'
Ice cubes were imprinted with the word "girl."
Photo: Carly Otness
Potted succulents served as party favors.
Potted succulents served as party favors.
Photo: Carly Otness
Many of the guests didn't know that Luca had given birth until she video-chatted into the shower to introduce the baby. 'It was a really special and fun moment,' she remembered.
Many of the guests didn't know that Luca had given birth until she video-chatted into the shower to introduce the baby. "It was a really special and fun moment," she remembered.
Photo: Carly Otness
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