Vendors Clamoring to Give Celebrities Discounts

Since we reported on corporate handouts for private events, the phenomenon shows no sign of stopping. First there was Star Jones’ massive-scale wedding, at which vendors vied for the privilege to participate in exchange for mention on Jones’ show, The View, or other recognition. Now, it’s been widely reported that Graff jewelers gave Donald Trump a $1.5 million diamond ring for his bride, Melania Knauss, at half price. The New York Times reports that more and more vendors are following suit, offering discounted or free services to circulate their names. Alpine Creative Group offered Jones discounted invitations, and at least six top chefs offered to provide the Trumps’ reception dinner. Jean-Georges Vongerichten, whose restaurant is a tenant in Trump International, won the prize.
Posted 01.19.05