Kanye West's Tour to Bring Colorful, Absolut-Sponsored Parties to 30 U.S. Cities

A preview of the parties ' look
A preview of the parties\' look
Rendering: Strategic Group Creative Services
Look for a colorful, DJ-driven event series to hit the road over the next several months. Sponsor Absolut 100 has tapped Strategic Group to produce the official tour-stop parties for Kanye West's Glow in the Dark tour. The team will truck the production elements across the U.S. between April 16 and June 11; the series will land in more than 30 cities in nine weeks, with stops including Miami, Boston, Chicago, Philadelphia, and Detroit. Two of the large events in the series will take place in Los Angeles (on April 21) and New York (May 13). DJs will rotate in each city, with Reach in New York, Vice in L.A., Berrie in Chicago, Clark Kent in D.C., and Rukus in Atlanta. Strategic Group's production will include an LED DJ booth, liquid floor panels, hologram walls, and branded illuminated boxes for dancers.
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