Social Media

May 3, 2012
Stark worked with ExtraExtra to blend the latter's expertise in social media integration into the event. Taking advantage of the venue's seamless video walls, Stark created graphics and capabilities for the social media plan, which ExtraExtra executed on site via the evening's dedicated hashtag.
Stark worked with ExtraExtra to blend the latter's expertise in social media integration into the event. Taking advantage of the venue's seamless video walls, Stark created graphics and capabilities for the social media plan, which ExtraExtra executed on site via the evening's dedicated hashtag.
Photo: Nilaya Sabnis
Latest in Strategy
Firmbee Com Jrh5l Aq M Is Unsplash
Strategy
How Higher Tariffs Are Impacting the Event Industry
As of press time, both the Palisades and Eaton fires were almost 100% contained.
Opinion & Experts
The Case for Hosting Events in Los Angeles Right Now
Sometimes, leaning into the season through cozy, winter-inspired decor can add a natural warmth to your event design. For a corporate holiday party held in December 2023, Sterling Engagements created a stylish wintry retreat in a lodge-like setting. The space featured snow-dusted trees, serene blue lighting inspired by the winter sky, and a color palette complemented by shimmering metallics that were designed to catch the light. The centerpiece of the festive gathering was the plaid dance floor and eye-catching ceiling installation, which mixed different mediums including winter greens, pine cones, starbursts, and more. Florals furthered the whimsical, wintry theme.
Strategy
20 Toasty Tips for Keeping Guests Warm at Winter Events
Hannah Johnson of Perennial Zero Waste has consulted on waste management for REI events since 2019.
Strategy
How REI (Literally) Takes Out the Trash at Events—and What Event Profs Can Learn From It
Related Stories
Designed as a series of vignettes, the event offered a collage of products from the collection. The first section was a tunnel of clothing, reminiscent of displays found at bazaars, which saw apparel from Miami-based luxury boutique the Webster attached to an anchoring truss structure masked in black fabric.
Strategy
"Shops at Target" Launch Suspends Products Overhead
The Vote Travel bus stopped in Las Vegas April 12 for a rally the U.S. Travel Association hosted in partnership with the city's Chamber of Commerce.
Strategy
Travel Association Uses National Bus Tour to Highlight Industry's Economic Impact
Fans celebrated opening day at Marlins Park on April 4.
Strategy
Marlins Park: New Ballpark Offers Miami Skyline Terrace and South Beach Nightclub
DigitalNow took place Wednesday through Saturday at Disney's Contemporary Resort. The event attracts 300 association executives and has sold out for the past 10 years. The agenda includes interactive general sessions and smaller workshops.
Strategy
DigitalNow Producer Hugh Lee on the Three C's of an Innovative Conference: Curation, Community, and Conversation
More in Strategy
Strategy
How Higher Tariffs Are Impacting the Event Industry
Event profs weigh in on this hot economic topic and share how the increased costs are affecting their businesses.
Firmbee Com Jrh5l Aq M Is Unsplash
Opinion & Experts
The Case for Hosting Events in Los Angeles Right Now
Local event professionals share how the wildfires have impacted their events—and why bringing productions to Los Angeles right now is safe and more important than ever.
As of press time, both the Palisades and Eaton fires were almost 100% contained.
Strategy
20 Toasty Tips for Keeping Guests Warm at Winter Events
Discover how to infuse warmth into your event—without sacrificing style and creativity.
Sometimes, leaning into the season through cozy, winter-inspired decor can add a natural warmth to your event design. For a corporate holiday party held in December 2023, Sterling Engagements created a stylish wintry retreat in a lodge-like setting. The space featured snow-dusted trees, serene blue lighting inspired by the winter sky, and a color palette complemented by shimmering metallics that were designed to catch the light. The centerpiece of the festive gathering was the plaid dance floor and eye-catching ceiling installation, which mixed different mediums including winter greens, pine cones, starbursts, and more. Florals furthered the whimsical, wintry theme.
Strategy
How REI (Literally) Takes Out the Trash at Events—and What Event Profs Can Learn From It
Waste management is a major part of the outdoor retailer's sustainable event practices.
Hannah Johnson of Perennial Zero Waste has consulted on waste management for REI events since 2019.
Strategy
Does Your Event Need a Custom Scent?
The right aroma can enhance your event’s atmosphere and leave a lasting impression—without overpowering your attendees.
How to Use Scents at Events
Strategy
18 Fun Ways to Keep Guests Cool at Outdoor Events
From misting stations to cooling towels, these creative (and often unexpected!) ideas can help your event guests beat the heat this summer.
At Lollapalooza 2019, Pepsi offered shade under a giant prop rainbow. Guests could also swing under cloud-shaped balloons. See more: Lollapalooza 2019: Inside Guest-Focused Brand Activations from Brands Like Pepsi and Cupcake Winery
Most Popular
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Strategy
How U.S. Event Planners Can Navigate Global Attendance Challenges
Meetings
See How Fast Company Combined a Business Summit with a Black-Tie Gala
Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Meetings
C2 Montreal 2025: How the Business Conference Puts Creativity in 'Motion'
Sports
Sole Champion: How Nike Brought A'ja Wilson's Shoe Launch to Life in NYC
Strategy
Tips for Hosting an Event Inside an Airplane Hangar—Where Not Even the Sky Is the Limit
Take insights and inspiration from the grand opening of The Executive Hangar, a new venue in Fullerton, Calif.
'Tap into travel,' Borunda advises of hosting inside an airplane hangar. 'Hosting an event at a hangar opens doors to many fun themes. Lean into the obvious aviation or travel themes, and decorate with planes and helicopters. Other fun themes can be ‘launch’ parties; milestones ‘reaching new heights’; or anything that can be a fun play on words in relation to planes, helicopters, or the hangar.'
Strategy
How to Shut Down a Major City Strip for a Single-Day Food and Wine Fest
We spoke with the production team behind the Las Olas Wine & Food Festival to talk strategy—along with all the food, beverage, and activation highlights.
The one-night-only Las Olas Wine & Food Festival Tasting Pavilion took over five city blocks and several side streets. A production management team of 40, along with various activation partners who brought the sponsorships and experiences to life, were given just 24 hours by the City of Fort Lauderdale to build, execute, and break down the festival.
Strategy
Q&A: Inside the Record-Breaking Sustainability Efforts at This Year's Mardi Gras
Through its new Recycle Dat! initiative, New Orleans managed to divert over 10 tons of waste from landfills during last month's citywide celebration.
Mardis Gras 2024 Sustainability Efforts
Strategy
9 Tips for Effectively Repurposing Event Content
Events and conferences can be a treasure trove of content that, if used wisely, can keep your audience engaged all year. Here's how to repurpose content effectively.
Tips for Repurposing Event Content
Strategy
10 Tips on How to Optimize a Private Dining Room for Events
From Miami to San Diego, we spoke with 10 event professionals about what to look for in a private dining room when planning your next event.
At Twenty-Eight Atlantic at Wequasset Resort & Golf Club on Cape Cod, the private dining room's focal points are its floor-to-ceiling windows that offer views of Pleasant Bay.
Strategy
9 Ways to Minimize Travel-Related Delays to Your Event
According to the Bureau of Transportation Statistics, 20.8% of flights have been delayed so far in 2023. Here's how to keep unexpected travel woes from ruining your event.
Shutterstock 335469545
Page 1 of 135
Next Page