BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Production & Strategy
  2. Strategy

Marlins Park: New Ballpark Offers Miami Skyline Terrace and South Beach Nightclub

Tracy Block
May 2, 2012

The new $515 million Marlins Park is more than a baseball stadium. It's home to 15 venues, from luxury suites to an outpost of South Beach mainstay The Clevelander.

The baseball stadium, home to the rebranded Miami Marlins, opened to the public in March and opened for baseball in April. The city demolished the old Miami Orange Bowl, just west of Little Havana, for the project, and the stadium offers interior and exterior tributes to the former home of University of Miami football, from the larger-than-life orange letters to old news headlines boasting titles, dates, and significant wins from the old landmark.

Hosting 37,442 guests in its 928,000-square-foot space—nearly half the fan capacity of former home Sun Life Stadium—Marlins Park has the smallest capacity of all Major League Baseball stadiums, which provides a more intimate game-day experience. The park features a retractable roof that can open or close in less than 15 minutes, a feature that has already begun to transform the experience for weathered Marlins fans. Marlins Park is also certified LEED Gold by the U.S. Green Buildings Council.

The venues within Marlins Park are designed to host events year-round. Season-ticket holders or elite game watchers can inhabit 45 different suites, which are also equipped to host parties and corporate gatherings, including the 13 Founders Suites and 10 Legends Suites (740 square feet each, with a 30-person capacity), 12 MVP Suites (500 square feet each, 20-person capacity), six Fiesta Suites (580 square feet, 24-person capacity as single; 1,150 square feet, 48-person capacity as double), two Championship Suites (1,600 square feet, 50- to 80-person capacity) and two Hall of Fame Suites (1,430 square feet, 80-person capacity). Dining options range from hotdogs to empanadas, Churassco to stone crabs.

The Skyline Terrace, located in center field on the promenade level, overlooks the downtown Miami skyline and features retractable glass window panels. Square footage totals 12,000 with panels open and 8,100 when closed, with a capacity of 350 seated guests or 1,000 for a reception. The terrace can also serve as a pre-function space in conjunction with another venue at the park.

The Diamond Club Lounge, located behind home plate, can host 200 guests. On game days, the 2,600-square-foot restaurant/lounge serves 380 season ticket holders from five chef’s table concepts and premium wine and beer. A 400-bottle tempered wine room offers reserve wines at an additional cost. On off-days, the room is available for private event buyouts, including Bar and Bat Mitzvahs, weddings, or receptions.

Also located on the field level, the Dugout Clubs behind third base (2,600 square feet, 150 capacity) and first base (2,000 square feet, 100 capacity) also host private lounge areas prior to and during games, and are available for corporate events or parties.

Bringing a piece of South Beach to Marlins Park, The Clevelander is a 4,600-square-foot pool-lounge concept that can hold up to 250 guests on game days, and 300 for private events. Staffed and operated entirely by The Clevelander on Ocean Drive, the daytime lounge and nightclub features resident DJs, go-go dancers, drink specials, and bottle service. With traditional seating, high tops, and plenty of pool space, this Marlins Park hot spot has already attracted a regular following. Open until 3 a.m., non-ticketholders can gain entry by way of the infamous velvet rope and after-hours cover charge.

Finally, the field is Marlins Park’s most spacious venue of the facility. Prior to opening, the 134,000-square-foot natural grass field hosted its first event: the Diamond Dishes event during this year's Food Network South Beach Wine & Food Festival. The field can accommodate a capacity of anywhere from 900 to 2,000 guests. Available as a main event venue for galas or other large-scale events, the field can also be rented out for expos and trade shows, comfortably fitting 600 10-by-10 booths.

The Marlins Park food and beverage program includes a slew of cultural city favorites, a kosher kitchen, upgraded traditional ballpark fare, and fine dining options.

The visual stimulus is not limited to the on-field action. Art installations include sculptures, murals, and portraits, most notably the multimillion-dollar outfield piece, Home Run Sculpture, by Red Grooms, along with Baseball Manager by Roy Lichtenstein, and Playball!, a pop-art tribute to baseball by Kenny Scharf. Two 450-gallon saltwater aquariums decorate the space behind home plate.

Two main corporate sponsors, Pepsi and Miccosukee, represent two of four quadrants of the park (the team is negotiating for two additional sponsors.) The Bobblehead Museum on the promenade level is Miami Marlins Owner Jeffrey Loria’s whimsical tribute to nearly 700 past and present M.L.B. players and mascots from all 30 teams.

Fans celebrated opening day at Marlins Park on April 4.
Fans celebrated opening day at Marlins Park on April 4.
Photo: Kiko Ricote
The Diamond Club Lounge is available for buyouts and to host private events on non-game days.
The Diamond Club Lounge is available for buyouts and to host private events on non-game days.
Photo: Neil Cohen Photography
The Clevelander resides on the field level in center field. The club is owned and operated by the team behind Clevelander South Beach.
The Clevelander resides on the field level in center field. The club is owned and operated by the team behind Clevelander South Beach.
Photo: Robert Vigon
The field at Marlins Park can be transformed for galas, trade shows, and expos. Its debut event was part of the Food Network South Beach Wine & Food Festival.
The field at Marlins Park can be transformed for galas, trade shows, and expos. Its debut event was part of the Food Network South Beach Wine & Food Festival.
Photo: Kiko Ricote
The walkway area in the West Plaza is a busy thoroughfare. The park features a retractable roof that can open or close in less than 15 minutes.
The walkway area in the West Plaza is a busy thoroughfare. The park features a retractable roof that can open or close in less than 15 minutes.
Photo: Kiko Ricote
Sunset and the exterior view of the Marlins Park facility in Little Havana.
Sunset and the exterior view of the Marlins Park facility in Little Havana.
Photo: Kiko Ricote
Latest in Strategy
This SNL50 mailer included a Marshall speaker—an homage to the decades-spanning musical guests on the show—a bottle of Chandon to toast the milestone, and a limited-edition crewneck.
Strategy
How Over-the-Top Event Invites Can Make a Big Impact
Firmbee Com Jrh5l Aq M Is Unsplash
Strategy
How Higher Tariffs Are Impacting the Event Industry
As of press time, both the Palisades and Eaton fires were almost 100% contained.
Opinion & Experts
The Case for Hosting Events in Los Angeles Right Now
Sometimes, leaning into the season through cozy, winter-inspired decor can add a natural warmth to your event design. For a corporate holiday party held in December 2023, Sterling Engagements created a stylish wintry retreat in a lodge-like setting. The space featured snow-dusted trees, serene blue lighting inspired by the winter sky, and a color palette complemented by shimmering metallics that were designed to catch the light. The centerpiece of the festive gathering was the plaid dance floor and eye-catching ceiling installation, which mixed different mediums including winter greens, pine cones, starbursts, and more. Florals furthered the whimsical, wintry theme.
Strategy
20 Toasty Tips for Keeping Guests Warm at Winter Events
Related Stories
DigitalNow took place Wednesday through Saturday at Disney's Contemporary Resort. The event attracts 300 association executives and has sold out for the past 10 years. The agenda includes interactive general sessions and smaller workshops.
Strategy
DigitalNow Producer Hugh Lee on the Three C's of an Innovative Conference: Curation, Community, and Conversation
On Pier 46, students from the Public Schools Athletic League competed in a series of on-site activities, including a timed accuracy throw that involved flinging a small football through hanging tires.
Strategy
Nike Hosts Football Field Day to Pitch N.F.L. Alliance, New FuelBands Product
Product Shot Duo High Respng
Strategy
Instaprint Brings Instagram Photos to Life at Events
Following the panel discussion, the audience watched a brief presentation by Arianna Huffington, who introduced new content.
Strategy
AOL Introduces New Digital Shows With Three-Part Upfront
More in Strategy
Strategy
How Over-the-Top Event Invites Can Make a Big Impact
In a world where inboxes are full and attention spans are short, an invitation can make or break your event’s perception.
This SNL50 mailer included a Marshall speaker—an homage to the decades-spanning musical guests on the show—a bottle of Chandon to toast the milestone, and a limited-edition crewneck.
Strategy
How Higher Tariffs Are Impacting the Event Industry
Event profs weigh in on this hot economic topic and share how the increased costs are affecting their businesses.
Firmbee Com Jrh5l Aq M Is Unsplash
Opinion & Experts
The Case for Hosting Events in Los Angeles Right Now
Local event professionals share how the wildfires have impacted their events—and why bringing productions to Los Angeles right now is safe and more important than ever.
As of press time, both the Palisades and Eaton fires were almost 100% contained.
Strategy
20 Toasty Tips for Keeping Guests Warm at Winter Events
Discover how to infuse warmth into your event—without sacrificing style and creativity.
Sometimes, leaning into the season through cozy, winter-inspired decor can add a natural warmth to your event design. For a corporate holiday party held in December 2023, Sterling Engagements created a stylish wintry retreat in a lodge-like setting. The space featured snow-dusted trees, serene blue lighting inspired by the winter sky, and a color palette complemented by shimmering metallics that were designed to catch the light. The centerpiece of the festive gathering was the plaid dance floor and eye-catching ceiling installation, which mixed different mediums including winter greens, pine cones, starbursts, and more. Florals furthered the whimsical, wintry theme.
Strategy
How REI (Literally) Takes Out the Trash at Events—and What Event Profs Can Learn From It
Waste management is a major part of the outdoor retailer's sustainable event practices.
Hannah Johnson of Perennial Zero Waste has consulted on waste management for REI events since 2019.
Strategy
Does Your Event Need a Custom Scent?
The right aroma can enhance your event’s atmosphere and leave a lasting impression—without overpowering your attendees.
How to Use Scents at Events
Most Popular
Experiential Marketing, Activations & Sponsorships
40 Cool Event Ideas You May Have Missed From YouTube, Backstreet Boys, and More
Brands & Event Pros
Meet the BizBash Most Influential Event Profs of the Past 25 Years
Sports
MLB All-Star Week 2025: See the Pitch-Perfect Experiences Brands Created for Baseball Fans
Experiential Marketing, Activations & Sponsorships
Comic-Con 2025: How Brands Turned Downtown San Diego Into a Fandom Playground
Experiential Marketing, Activations & Sponsorships
This Fashion Retailer Brought Rodeo-Ready Style to the Calgary Stampede
Strategy
How Shopify Shook Up the Traditional Conference Playbook
Strategy
18 Fun Ways to Keep Guests Cool at Outdoor Events
From misting stations to cooling towels, these creative (and often unexpected!) ideas can help your event guests beat the heat this summer.
At Lollapalooza 2019, Pepsi offered shade under a giant prop rainbow. Guests could also swing under cloud-shaped balloons. See more: Lollapalooza 2019: Inside Guest-Focused Brand Activations from Brands Like Pepsi and Cupcake Winery
Strategy
Tips for Hosting an Event Inside an Airplane Hangar—Where Not Even the Sky Is the Limit
Take insights and inspiration from the grand opening of The Executive Hangar, a new venue in Fullerton, Calif.
'Tap into travel,' Borunda advises of hosting inside an airplane hangar. 'Hosting an event at a hangar opens doors to many fun themes. Lean into the obvious aviation or travel themes, and decorate with planes and helicopters. Other fun themes can be ‘launch’ parties; milestones ‘reaching new heights’; or anything that can be a fun play on words in relation to planes, helicopters, or the hangar.'
Strategy
How to Shut Down a Major City Strip for a Single-Day Food and Wine Fest
We spoke with the production team behind the Las Olas Wine & Food Festival to talk strategy—along with all the food, beverage, and activation highlights.
The one-night-only Las Olas Wine & Food Festival Tasting Pavilion took over five city blocks and several side streets. A production management team of 40, along with various activation partners who brought the sponsorships and experiences to life, were given just 24 hours by the City of Fort Lauderdale to build, execute, and break down the festival.
Strategy
Q&A: Inside the Record-Breaking Sustainability Efforts at This Year's Mardi Gras
Through its new Recycle Dat! initiative, New Orleans managed to divert over 10 tons of waste from landfills during last month's citywide celebration.
Mardis Gras 2024 Sustainability Efforts
Strategy
9 Tips for Effectively Repurposing Event Content
Events and conferences can be a treasure trove of content that, if used wisely, can keep your audience engaged all year. Here's how to repurpose content effectively.
Tips for Repurposing Event Content
Strategy
10 Tips on How to Optimize a Private Dining Room for Events
From Miami to San Diego, we spoke with 10 event professionals about what to look for in a private dining room when planning your next event.
At Twenty-Eight Atlantic at Wequasset Resort & Golf Club on Cape Cod, the private dining room's focal points are its floor-to-ceiling windows that offer views of Pleasant Bay.
Page 1 of 135
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.