Production & StrategyStrategySocial MediaApril 28, 2013Esteban Contreras is director of strategy for Sprinklr. He is also the author of the book Social State: Thoughts, Stats and Stories about the State of Social Media in 2013, and a former social media manager for Samsung.Photo: Courtesy of SprinklrLatest in StrategyStrategyHow Higher Tariffs Are Impacting the Event IndustryOpinion & ExpertsThe Case for Hosting Events in Los Angeles Right NowStrategy20 Toasty Tips for Keeping Guests Warm at Winter EventsStrategyHow REI (Literally) Takes Out the Trash at Events—and What Event Profs Can Learn From ItRelated StoriesStrategysocial mediaStrategyReport: Trade Shows Need to Prove ValueStrategySocial Media Strategy: What to Do Before, During, and After Your EventStrategyBizBash and the Event Leadership Institute Launch First Event Innovation Forum—Los Angeles