social media

November 16, 2013
Automate Social Media Posting
Automate Social Media Posting

As the 80,000 attendees at last year’s Bonnaroo Music & Arts Festival celebrated on a Tennessee farm, news of their daily activities was posting to Facebook, creating nearly 1.5 million social impressions. But the attendees weren’t pulling out their smartphones to connect to Facebook; instead they were swiping wristbands with R.F.I.D. technology at one of 20 check-in portals around the 700-acre venue.

Photo: Erika Goldring
Link Social Media to Swag
Link Social Media to Swag

To get a treat from a Polaroid vending machine at Ocean Drive's Sun Covered pool party as part of Mercedes-Benz Fashion Week Swim in Miami, guests had to tweet a code that would activate the machine.

Photo: Tracy Block for BizBash
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