It's no accident or stroke of good luck when an event generates thousands of social media posts. To get guests working those smartphones, try these ideas for subtly (and not so subtly) encouraging them to post—including gamification, post-for-swag strategies, automated posting with R.F.I.D., and more.
Provide Props
Photo: Claire Barrett Photography
Make Gift Bags Conditional on Posting
Photo: D. Channing Muller for BizBash
Make Your Live Twitter Feed Too Big to Miss
Photo: Courtesy of Twitter
Create Photo-Ready Vignettes
Photo: Nadia Chaudhury/BizBash
Promise Free Food
Photo: Courtesy of Gigunda Group
Create Interactive Installations
Photo: Stefania Yarhi
Gamify the Experience
Photo: Courtesy of Team Epic
Automate Social Media Posting
Photo: Erika Goldring
Incorporate a New Technology
Photo: Courtesy of Topshop
Engage Bloggers (Who Have Engaged Social Media Followings)
Photo: BizBash
Link Social Media to Swag
Photo: Tracy Block for BizBash