Production & StrategyStrategySocial MediaJune 16, 2015Experts suggest planners track their event's hashtag to see how it is being used on social media, who is sharing it, and also whether users are creating unofficial hashtags when talking about the event.Photo: Elizabeth Renfrow for BizBashLatest in StrategyStrategyHow Over-the-Top Event Invites Can Make a Big ImpactStrategyHow Higher Tariffs Are Impacting the Event IndustryOpinion & ExpertsThe Case for Hosting Events in Los Angeles Right NowStrategy20 Toasty Tips for Keeping Guests Warm at Winter EventsRelated StoriesStrategy6 Tips for Securing Large Outdoor EventsStrategyQ&A: Lessons on Event Marketing in the Digital AgeStrategyWho's Speaking at BizBash Live: The Expo Los AngelesStrategyEvents: Social Media