Evian Bottle Service Campaign
Submitted by Team Epiphany
In New York in late August, Evian and Team Epiphany created a “bottle service” personal water delivery system—powered by Twitter. People in the delivery zones could tweet @EvianWater using the hashtag #EvianBottleService to request a free cold bottle of water, which was delivered by brand ambassadors on branded bicycles within minutes. To tie the program to the brand’s U.S. Open sponsorship, Evian ambassador and tennis star Maria Sharapova delivered bottle service and tickets to the tennis championship to one lucky fan. The social campaign helped drive a 5.2 percent increase in the brand’s New York sales and generated substantial social buzz.