"If You See Something, Say Something" Digital Billboard
The Metropolitan Transportation Authority partnered with Arcade Creative Group to design a digital billboard for public transportation board's security awareness campaign on New Year's Eve and New Year's Day in Times Square. Selfies from attendees who posted to social media with the hashtag #KeepNYSafe appeared for 15 seconds at a time on the LED billboard, which was one block long and featured the campaign's yellow border.
Photo: Courtesy of Arcade Creative Group