For the launch of Time Inc.'s newest venture, Cottage Living, the Rosen Group and Match Catering and Eventstyles produced a party at the historic town house 632 Hudson, the temporary home of MTV's Real World cast in 2001. Built in 1847 and elegantly renovated, the 4,000-square-foot, four-story space features a 40-foot atrium and a rooftop deck, garden, and gazebo space within an old water tower.
The homey space was an appropriate choice for a party celebrating a magazine about nesting, and so was the comfort food menu by Match: macaroni and cheese in tiny individual ramekins, crab cakes, and two-bite hamburgers and cheeseburgers. Match served hors d'oeuvres on vintage-looking catering trays accented with bejeweled shower curtain hooks and napkin rings from English houseware retailer Cath Kidston (who used the party as an opportunity to showcase some of the goods from her new NoLIta store). For down-home dessert, servers dished up slices of apple pie, lattice-top strawberry rhubarb pie, and oatmeal chocolate chunk cookies. Blueberry lemonade and peach iced tea washed it all down.
Speaking of washing, Steve Bohlinger, the magazine's publisher, and editor in chief Eleanor Griffin attended to all the details in the already decor-heavy venue—even the bathrooms. Kidston's public relations director Diane Dillingham redecorated the loos with hand towels, shower curtains, and soap holders. Other rooms in the venue also included some of Kidston's decor and vintage pieces, like watering cans and pie plates.
The country theme carried from the save-the-date cards to the gift bag. Save-the-dates—conceived by Cottage Living's marketing graphic designer Julie Haggard and assembled by Haggard and marketing director Susan Sutton—were tan-colored note cards with two matchsticks attached and the message in a script font, "It was a spark of an idea whose time has come…" Invitations came in a box with a scented candle. The gift bags were large canvas laundry bags screen printed with Cottage Living's logo. Inside each was Kidston's book about vintage style, a Cynthia Rowley mug and saucer from Fishs Eddy, Mariage Freres aromatic tea, two large Jane Inc. bath cubes—so sweet smelling they perfumed the entire bag—and, of course, an issue of the new mag.
—Alesandra Dubin
The homey space was an appropriate choice for a party celebrating a magazine about nesting, and so was the comfort food menu by Match: macaroni and cheese in tiny individual ramekins, crab cakes, and two-bite hamburgers and cheeseburgers. Match served hors d'oeuvres on vintage-looking catering trays accented with bejeweled shower curtain hooks and napkin rings from English houseware retailer Cath Kidston (who used the party as an opportunity to showcase some of the goods from her new NoLIta store). For down-home dessert, servers dished up slices of apple pie, lattice-top strawberry rhubarb pie, and oatmeal chocolate chunk cookies. Blueberry lemonade and peach iced tea washed it all down.
Speaking of washing, Steve Bohlinger, the magazine's publisher, and editor in chief Eleanor Griffin attended to all the details in the already decor-heavy venue—even the bathrooms. Kidston's public relations director Diane Dillingham redecorated the loos with hand towels, shower curtains, and soap holders. Other rooms in the venue also included some of Kidston's decor and vintage pieces, like watering cans and pie plates.
The country theme carried from the save-the-date cards to the gift bag. Save-the-dates—conceived by Cottage Living's marketing graphic designer Julie Haggard and assembled by Haggard and marketing director Susan Sutton—were tan-colored note cards with two matchsticks attached and the message in a script font, "It was a spark of an idea whose time has come…" Invitations came in a box with a scented candle. The gift bags were large canvas laundry bags screen printed with Cottage Living's logo. Inside each was Kidston's book about vintage style, a Cynthia Rowley mug and saucer from Fishs Eddy, Mariage Freres aromatic tea, two large Jane Inc. bath cubes—so sweet smelling they perfumed the entire bag—and, of course, an issue of the new mag.
—Alesandra Dubin
For the Cottage Living magazine launch, Match Catering and EventStyles dished up slices of apple pie, lattice-top strawberry rhubarb pie, and oatmeal chocolate chunk cookies.
The 4,000-square-foot renovated town house 632 Hudson is a four-story space featuring a 40-foot atrium and a rooftop deck.
Match served hors d'oeuvres on vintage-looking catering trays accented with bejeweled shower curtain hooks and napkin rings by Cath Kidston.
Save-the-date cards were tan-colored note cards with two matchsticks attached and the message, "It was a spark of an idea whose time has come." Invitations came in a box with a scented candle.
