Avril Lavigne and Flavor Flav—not the most likely pair you’d expect to see sharing a stage. But expectations be damned. For Maxim’s first-ever music issue, the mag threw a party at Crobar that featured an eclectic range of entertainers including pop rocker Lavigne, indie girl band Sahara Hotnights, and the legendary revolution-minded hip-hoppers Public Enemy. “The strength of this issue was the diversity of the artists featured inside,” said Dan Parente, Maxim’s special events director, whose team planned the event. “Our goal was to bring that diversity to life at this party.”
After receiving invitations bedecked with four buttons (one for each band, and a fourth with the Maxim logo), 1,100 guests including celebrities, sponsors, advertisers, journalists, and Fashion Week show-goers arrived at the red carpet by Five Star Theatrical Services to check out the entertainment. In between sets, go-go dancers outfitted in skimpy threads from event cosponsor Guess danced on platforms, and bartenders dressed in “Rock Girl” T-shirts served signature music-theme cocktails like the “Backstage Baja Blast.” (“Rock star tested. Groupie approved,” so the tagline went.)
The party went on until 1 AM, but guests who had to duck out early could keep track of the time by reading the enormous Knicks-logo clock around Flav’s neck—yes, he still wears it—even from high up in the balconies.
—Alesandra Dubin
After receiving invitations bedecked with four buttons (one for each band, and a fourth with the Maxim logo), 1,100 guests including celebrities, sponsors, advertisers, journalists, and Fashion Week show-goers arrived at the red carpet by Five Star Theatrical Services to check out the entertainment. In between sets, go-go dancers outfitted in skimpy threads from event cosponsor Guess danced on platforms, and bartenders dressed in “Rock Girl” T-shirts served signature music-theme cocktails like the “Backstage Baja Blast.” (“Rock star tested. Groupie approved,” so the tagline went.)
The party went on until 1 AM, but guests who had to duck out early could keep track of the time by reading the enormous Knicks-logo clock around Flav’s neck—yes, he still wears it—even from high up in the balconies.
—Alesandra Dubin
Hip-hoppers Public Enemy performed with an eclectic lineup at Maxim magazine’s music issue party at Crobar.
About 1,100 guests—mostly celebrities, sponsors, advertisers, press, and Fashion Week show-goers—attended.
Event cosponsor Guess outfitted the bartenders.
Go-go dancers in Guess gear danced on platforms between sets.
