Spa Invite Lures Editors With Pearls

Tahitian Noni gave guests one pearl in the invitation?and another if they showed up for its breakfast launch event.

March 23, 2005

To lure beauty editors to an event launching Tahitian Noni’s new spa products, Fun by the Basket designed invitations in seashells that included one pearl earring and promised another to guests who attended the event. When the guests showed up at the Hilton New York for the breakfast, they received the second pearl. Full Nelson created Tahiti-inspired props and thatched huts, where staff from Oasis Day Spa provided facials and massages using products from the new line. And when editors made it back to their desks before lunchtime, they had new products for their beauty pages, and a full set of earrings—because if it was cool to wear just one back in the days of Janet Jackson’s Rhythm Nation 1814, it’s not so much anymore.

—Alesandra Dubin

For a press breakfast at the Hilton New York for Tahitian Noni spa products, Fun by the Basket designed invitations in seashells containing pearls.

For a press breakfast at the Hilton New York for Tahitian Noni spa products, Fun by the Basket designed invitations in seashells containing pearls.

Full Nelson created Tahiti-inspired props and thatched huts for the breakfast.

Full Nelson created Tahiti-inspired props and thatched huts for the breakfast.

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