BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Production & Strategy
  2. Strategy

Goya Inspires Frick's Spanish Theme

The museum's socialite-friendly benefit filled its Upper East Side space with hot colors and a paella buffet.

March 13, 2006
New York's young social set channeled their inner Spaniards for the Frick Collection's seventh annual Young Fellows ball. The evening's theme, Tango & Tapas, was inspired by the special exhibition "Goya's Last Works" on display through May 14 at the Upper East Side museum. Invitations asked guests to "dress to tango," and the black-tie-clad patrons certainly looked smoldering. (Some of the fund-raiser's chairwomen, including Lauren Davis and Marina Rust Connor, had event sponsors Vera Wang and Harry Winston to thank for outfitting them for the night.) More than a few women arrived with red flowers tucked behind their ears, and for those who showed up unadorned, red fans were available as tango-worthy accessories.The Frick's head of special events, Colleen Tierney, oversaw the event for the first time. Working with Galen Lee, the museum's horticultural and special events designer, Tierney interpreted the theme with lots of red lighting. "It's such a beautiful space to begin with, you don't need a lot," she said. "And it's important that the institution isn't just a backdrop."

Indeed, the Frick's works were a prominent part of the decor, with guests able to walk and mingle throughout the different rooms, but the art wasn't the focal point for the evening. As guests arrived in the entrance hall, they passed dramatic red draping and fruit topiaries. The Garden Court was draped in rich crimson fabric lit with dramatic red lighting; urns overflowing with red roses, tropical foliage, and mimosa gave off a heady aroma and helped create a Spanish ambience. Cathedral candles were set up in the fountain, providing a glowing, flickering display that Lee called his "ode to the Inquisition." Bars were set up throughout
the space, prominently displaying bubbly from sponsor Moët & Chandon.

Lee took inspiration from Goya's paintings, with their hot colors and inky black backgrounds, as well as Robert Hughes' book on the painter. "There's a lot of darkness in Goya's paintings," Lee said. "So we took that theme and had these bright, hot colors—orange, and red—coming out of the darkness."

Lighting focused on the red drapes and flowers, rather than the architecture. "Goya never cared about architecture in his paintings," Lee says, adding that the Frick's gray walls can be can a bit austere. "Spanish culture was very flashy then. Men were swaggering and women were flamboyant, so I was creating an atmosphere were people were comfortable dressing up."

In the red-lit music room, plush ottomans in red and black were paired with illuminated cube tables, where guests could sit and watch two tango dancers perform, and later take their own spins on the dance floor.

Mary Giuliani Catering & Events presented Spanish-inspired fare in the Garden Court, including a paella buffet. Among the tapas-style hors d'oeuvres were chimichurri-marinated filet of beef on garlic crisp, mini grilled cheese with Serrano ham and rosemary Manchego cheese, and jalapeno, corn, and goat cheese beignets.

The event, which had ticket prices of $250 and $400, sold out this year, raising more than $275,000.

—Erika Rasmusson Janes

Posted 03.13.06

Photo: Thos Robinson/Getty Images (dancing)

Related Stories

Fur-Friendly Frick Benefit Uses Luxe Fabrics

Frick Benefit Has Debonair Decor

The Frick's Glam Disco Benefit

Guests dressed to tango took to the dance floor at the Frick Collection's Tango & Tapas benefit.
Guests dressed to tango took to the dance floor at the Frick Collection's Tango & Tapas benefit.
Cathedral candles lit up the fountain in the Frick's Garden Court.
Cathedral candles lit up the fountain in the Frick's Garden Court.
Mary Giuliani Catering & Events' Spanish-inspired fare included a giant paella buffet.
Mary Giuliani Catering & Events' Spanish-inspired fare included a giant paella buffet.
Galen Lee decorated the museum with crimson fabric and urns overflowing with tropical foliage.
Galen Lee decorated the museum with crimson fabric and urns overflowing with tropical foliage.
Latest in Strategy
Firmbee Com Jrh5l Aq M Is Unsplash
Strategy
How Higher Tariffs Are Impacting the Event Industry
As of press time, both the Palisades and Eaton fires were almost 100% contained.
Opinion & Experts
The Case for Hosting Events in Los Angeles Right Now
Sometimes, leaning into the season through cozy, winter-inspired decor can add a natural warmth to your event design. For a corporate holiday party held in December 2023, Sterling Engagements created a stylish wintry retreat in a lodge-like setting. The space featured snow-dusted trees, serene blue lighting inspired by the winter sky, and a color palette complemented by shimmering metallics that were designed to catch the light. The centerpiece of the festive gathering was the plaid dance floor and eye-catching ceiling installation, which mixed different mediums including winter greens, pine cones, starbursts, and more. Florals furthered the whimsical, wintry theme.
Strategy
20 Toasty Tips for Keeping Guests Warm at Winter Events
Hannah Johnson of Perennial Zero Waste has consulted on waste management for REI events since 2019.
Strategy
How REI (Literally) Takes Out the Trash at Events—and What Event Profs Can Learn From It
Related Stories
E5932davidstark 152
Strategy
The Solo Artist
Guests of Warner Music Group's post-Grammy bash at the Pacific Design Center filled three distinctive spaces, all inspired by Asian influences.
Strategy
The East Inspires Warner's Grammy Party
An In-N-Out Burger truck served guests in front of the Stuff magazine style awards party at the Hollywood Roosevelt hotel.
Strategy
Mag Party Has Guy Stuff : Shots and Burgers
Ornamental star-shaped lights hung from bunches of white branches set on the stage of the Toy Industry Association's Toy of the Year awards at the Marriott Marquis.
Strategy
Toy Awards Light Up the Marriott
More in Strategy
Strategy
How Higher Tariffs Are Impacting the Event Industry
Event profs weigh in on this hot economic topic and share how the increased costs are affecting their businesses.
Firmbee Com Jrh5l Aq M Is Unsplash
Opinion & Experts
The Case for Hosting Events in Los Angeles Right Now
Local event professionals share how the wildfires have impacted their events—and why bringing productions to Los Angeles right now is safe and more important than ever.
As of press time, both the Palisades and Eaton fires were almost 100% contained.
Strategy
20 Toasty Tips for Keeping Guests Warm at Winter Events
Discover how to infuse warmth into your event—without sacrificing style and creativity.
Sometimes, leaning into the season through cozy, winter-inspired decor can add a natural warmth to your event design. For a corporate holiday party held in December 2023, Sterling Engagements created a stylish wintry retreat in a lodge-like setting. The space featured snow-dusted trees, serene blue lighting inspired by the winter sky, and a color palette complemented by shimmering metallics that were designed to catch the light. The centerpiece of the festive gathering was the plaid dance floor and eye-catching ceiling installation, which mixed different mediums including winter greens, pine cones, starbursts, and more. Florals furthered the whimsical, wintry theme.
Strategy
How REI (Literally) Takes Out the Trash at Events—and What Event Profs Can Learn From It
Waste management is a major part of the outdoor retailer's sustainable event practices.
Hannah Johnson of Perennial Zero Waste has consulted on waste management for REI events since 2019.
Strategy
Does Your Event Need a Custom Scent?
The right aroma can enhance your event’s atmosphere and leave a lasting impression—without overpowering your attendees.
How to Use Scents at Events
Strategy
18 Fun Ways to Keep Guests Cool at Outdoor Events
From misting stations to cooling towels, these creative (and often unexpected!) ideas can help your event guests beat the heat this summer.
At Lollapalooza 2019, Pepsi offered shade under a giant prop rainbow. Guests could also swing under cloud-shaped balloons. See more: Lollapalooza 2019: Inside Guest-Focused Brand Activations from Brands Like Pepsi and Cupcake Winery
Most Popular
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Strategy
How U.S. Event Planners Can Navigate Global Attendance Challenges
Meetings
C2 Montreal 2025: How the Business Conference Puts Creativity in 'Motion'
Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Event Design & Decor
How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future
Trends
What's New in Meetings and Trade Shows: MPI WEC Heads to St. Louis, New Trends Report Shows Corporate Events on the Rise, and More
Strategy
Tips for Hosting an Event Inside an Airplane Hangar—Where Not Even the Sky Is the Limit
Take insights and inspiration from the grand opening of The Executive Hangar, a new venue in Fullerton, Calif.
'Tap into travel,' Borunda advises of hosting inside an airplane hangar. 'Hosting an event at a hangar opens doors to many fun themes. Lean into the obvious aviation or travel themes, and decorate with planes and helicopters. Other fun themes can be ‘launch’ parties; milestones ‘reaching new heights’; or anything that can be a fun play on words in relation to planes, helicopters, or the hangar.'
Strategy
How to Shut Down a Major City Strip for a Single-Day Food and Wine Fest
We spoke with the production team behind the Las Olas Wine & Food Festival to talk strategy—along with all the food, beverage, and activation highlights.
The one-night-only Las Olas Wine & Food Festival Tasting Pavilion took over five city blocks and several side streets. A production management team of 40, along with various activation partners who brought the sponsorships and experiences to life, were given just 24 hours by the City of Fort Lauderdale to build, execute, and break down the festival.
Strategy
Q&A: Inside the Record-Breaking Sustainability Efforts at This Year's Mardi Gras
Through its new Recycle Dat! initiative, New Orleans managed to divert over 10 tons of waste from landfills during last month's citywide celebration.
Mardis Gras 2024 Sustainability Efforts
Strategy
9 Tips for Effectively Repurposing Event Content
Events and conferences can be a treasure trove of content that, if used wisely, can keep your audience engaged all year. Here's how to repurpose content effectively.
Tips for Repurposing Event Content
Strategy
10 Tips on How to Optimize a Private Dining Room for Events
From Miami to San Diego, we spoke with 10 event professionals about what to look for in a private dining room when planning your next event.
At Twenty-Eight Atlantic at Wequasset Resort & Golf Club on Cape Cod, the private dining room's focal points are its floor-to-ceiling windows that offer views of Pleasant Bay.
Strategy
9 Ways to Minimize Travel-Related Delays to Your Event
According to the Bureau of Transportation Statistics, 20.8% of flights have been delayed so far in 2023. Here's how to keep unexpected travel woes from ruining your event.
Shutterstock 335469545
Page 1 of 135
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.