This week's roundup includes BuzzFeed and Jolly Rancher's colorful New York apartment replica at a gallery in New York, chef shadowboxes in Dallas, social media menu cards in Washington, and a teambuilding activity involving a graffiti mural in Miami.
For a recent event at the Perot Museum of Science and Nature in Dallas, Wolfgang Puck Catering employed a "chef shadowbox." Meant to provide a strong visual behind a more standard food station, a chef in a shadowbox prepared appetizers as guests looked on.
Brooklyn-based design studio Volvoxlabs created a dynamic video wall that melds a photo booth experience with stylized interactive effects. Equipped with a DSLR camera and consisting of eight LED monitors varying in size and shape, the highly configurable system can be scaled and built to a company’s specifications. Photos are triggered remotely and processed with custom digital effects or branded content; iPad kiosks allow guests to post their shots to social media or to print them.
BuzzFeed and Jolly Rancher partnered for an interactive art exhibit celebrating the worst aspects of New York living, which was on display November 14 and 15 at the Space at 50 North 3rd in Williamsburg. The numerous art installations included a replica of an apartment building exterior, complete with fake pigeons, leaky air-conditioning window units, and graffiti inspired by the Jolly Rancher campaign.
Inspired by a recent viral news story involving a rat carrying pizza in an underground subway stop, a "pizza rat" mascot walked around offering guests standard New York cheese pizza slices.
Chicago-based caterer Limelight's "Smash It" station offers assorted homemade chocolate bark in flavors such as dark chocolate with dried cherries. Mallets next to the sweets let guests "smash" off a snack-size piece of the bark.
For its "Let Your Fan Out" Campaign, online ticket marketplace StubHub invited seven finalists from a video contest to participate in a sports-minded live game show on November 12 at L.A. Live's Microsoft Square. Airbrush tattoos offered to fans attending the event matched the campaign messaging.
Washington event firm Taylor and Hov Events Design's social-media-driven Top Nosh Dinner took place October 14 at Decatur House on Lafayette Square. The Downton Abbey-theme dinner featured social media menu cards that listed the Twitter, Instagram, and Facebook handles of the vendors that contributed to the overall production of the event.
Painting on a hotel’s walls would normally result in a fine or worse. At Marriott Stanton South Beach, groups can channel the arty vibes of the Wynwood neighborhood of Miami and “vandalize” the hotel’s walls during organized graffiti lessons. The “Murals & Meetings” activity pairs groups with local artists to create their own street-art masterpieces.
Available for trade shows, fairs, and indoor-outdoor exhibitions, the Pyro Jet Truck goes faster than 300 miles per hour and shows off fire displays and a blaring locomotive horn. Formerly based in Florida, the 12,000-horsepower truck was recently acquired by Toronto-based motorsports racer Rick Kopp and comes with an extra passenger seat for "win a ride" event promotions.
As part of its experiential House Party campaign, Bacardi kicked off a traveling house party tour in October. The concept involves a custom-built house that sits atop a flatbed truck. The house's five different areas include a luxury living room, which features a wall of framed bats inspired by the rum brand's logo. After stopping in Philadelphia and Atlanta, the tour will make its last stop in Miami tonight.
