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Sports
How Diversity, Community, and Branding Moments Made the 40th Miami Open a Win
Here’s an inside look at the history and evolution of the Miami Open—which celebrated its 40th anniversary in 2025—plus, all the campus highlights, from immersive brands and dining to pingpong and padel pop-ups.
April 8, 2025
The two-week Miami Open celebrated its 40th anniversary at Hard Rock Stadium, which took over as host venue in 2019, with 405,000 attendees who enjoyed the full campus experience. In addition to catching a variety of matches, guests played padel and pingpong, visited dozens of activations that educated and immersed, and indulged in a slew of local food and beverage options, from quick takeaway counters to fine dining experiences.
Experiential Marketing, Activations & Sponsorships
Inside Neutrogena’s Speakeasy Event, Where Nostalgia Met Modern Beauty and Science
Neutrogena and AIRE Health transformed a blank canvas into a sleek, modern newsstand—which revealed a hidden night market that brought science, beauty, and innovation to life for an audience of dermatologists.
April 8, 2025
'As partners and supporters of the dermatology community, we saw this as an opportunity to connect in a more meaningful, engaging, and celebratory way,' explained the team at Neutrogena.
Industry Buzz
US: BWH Hotels' New Experiences for Soccer Fans, New Restaurants in San Diego and Atlantic City, and More
April 8, 2025
Industry Buzz
CANADA: Ottawa's Upcoming Live Music Venue, Vancouver International Auto Show's Attendance Record, and More
April 8, 2025
Webinars & Virtual Events
You & AI: Creating Personalized Event Experiences
Learn how AI is the answer to event personalization in this one hour on-demand webinar with BizBash and Cvent.
April 7, 2025
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Experiential Marketing, Activations & Sponsorships
Pop-Up of Color: See How Crayola Welcomed Back These Retired Crayons
The brand kicked off its yearlong campaign around the limited-edition collection that includes the return of fan-fave Dandelion.
April 7, 2025
Dandelion, Magic Mint, Red Orange, Violet Blue, Lemon Yellow, Blizzard Blue, Mulberry, and Raw Umber are part of the limited-edition collection.
Texas
10 New Venues in Houston/San Antonio for Spring 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Houston/San Antonio.
April 7, 2025
Mezquite
Event Design & Decor
12 Desert-Inspired Event Ideas From This Skincare Brand's Dreamy Influencer Trip
Native whisked 15 beauty editors to an Arizona resort to test how moisturizing its new products really are.
April 4, 2025
The welcome dinner took place at a communal table flecked with decor in desert-inspired hues. The Valley handled furniture rentals, while Let’s Bash provided tabletop rentals.
Los Angeles / Southern California
14 New Venues in Los Angeles for Spring 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Los Angeles.
April 4, 2025
Fairmont Breakers Long Beach
Experiential Marketing, Activations & Sponsorships
From Runway to Runway-Ready: 'Sephora Hairlines' Transformed a Private Jet Into a Beauty Haven
Sephora elevated its "Prep, Style & Refresh" campaign with a luxury influencer trip aboard a private plane to Napa Valley—complete with unique content moments and product showcases.
April 3, 2025
The 'Sephora Hairlines' influencer experience took place on March 5, coinciding with the launch of Sephora’s latest campaign surrounding haircare and styling products. 'The energy was electric as guests arrived at the private Sephora Hairlines hangar and saw for the first time all the details that went into creating the look of vintage travel for an experience that catered directly to content creators,' said Cat Choate and Alina Skonieczny, co-founders of Cat/Alina Productions, who designed and produced the overnight event.
Industry Buzz
US: NYLON House Returns to Coachella, New Sustainable Hotel in Oregon, and More
April 3, 2025
Miami / South Florida
12 New Venues in Miami/South Florida for Spring 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Miami/South Florida.
April 3, 2025
The Belgrove Resort & Spa
Industry Buzz
CANADA: Edmonton's International BeerFest, Food For The Ears, New Hotel in Toronto, and More
April 3, 2025
Meetings
See How This Production Company Hit Refresh on a Stuffy Sales Meeting
Edgefactory used a combination of avant-garde art, historical references, and tech to honor the past and celebrate the future at Quest Software’s annual sales kickoff meeting, NXT.
April 2, 2025
The event took over 300 hours of design work from a team of four graphic design artists.
Washington DC
5 New Venues in Washington, D.C., for Spring 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Washington, D.C.
April 2, 2025
Fairmont Washington, D.C., Georgetown
Experiential Marketing, Activations & Sponsorships
Slam Dunk: See Inside This Beauty Brand's Basketball-Themed Mascara Launch
To celebrate its new "Bounce" mascara, Benefit Cosmetics transformed a blank-canvas event space into a beauty game zone.
April 1, 2025
A Club Bounce Community Board featured scoreboards, one-of-a-kind merchandise, and polaroids of makeup-loving visitors.
Industry Buzz
US: Sundance Film Fest's New Home for 2027, Quest Events Acquires Drape Kings, SoFi Sponsors CMA Fest, and More
April 1, 2025
Event Tech & Tools
Event Tech Check: New Tools to Simplify Logistics, Improve Attendee Engagement, and More
BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.
April 1, 2025
Dubai's Museum of the Future recently made its SXSW debut with a five-day immersive pop-up produced and designed by Czarnowski Collective. The space featured an elemental-inspired, AI-powered installation produced by Refik Anadol Studio, and hosted talks about the intersections of space, food, and more. See more: SXSW 2025: See Inside Top Events and Activations From Amazon, YouTube, Uber, and More
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