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  1. Catering & Design
  2. Event Design & Decor

Theme Parties

February 24, 2015
Two by Two for AIDS Art Gala and Action
Two by Two for AIDS Art Gala and Action

Todd Events designed the October 2013 event at the Rachofsky House in Dallas. "The black-and-white theme was selected because every year the event has an honorary artist," said a rep for the company. "The artist from last year worked in a black-and-white medium for his art pieces, so we played the event decor off that." Tables were decked with striped linens and glassware that reflected the theme.

Photo: Roderick Peña
Two by Two for AIDS Art Gala and Action
Two by Two for AIDS Art Gala and Action

The event's menu items also reflected the black-and-white theme.

Photo: Roderick Peña
Two by Two for AIDS Art Gala and Action
Two by Two for AIDS Art Gala and Action

Instead of a red carpet, designers laid down a black-and-white-striped carpet at the entrance.

Photo: Roderick Peña
Canada's National Ballet School Gala
Canada's National Ballet School Gala

This year's event took place at Toronto's the Carlu in February. To bring the old-Hollywood-style Casablanca theme to life, planners filled the dining room with tables decked in simple black linens and surrounded with white-cushioned chairs.

Photo: Courtesy of National Ballet School
The Walrus Gala
The Walrus Gala

Books and the printed page inspired the Walrus Gala in Toronto in January. The black-and-white color scheme carried over into decor elements such as festive cocktail straws.

Photo: Tom Sandler Photography
Design Exchange Gala
Design Exchange Gala

For the 2008 event in Toronto, graffiti artist Mike Echlin painted trees against a black backdrop for a haunted-forest effect.

Photo: George Pimentel
TV Land's 'Happily Divorced' Season 2 Promotion
TV Land's 'Happily Divorced' Season 2 Promotion

For a 2012 wedding in New York that promoted the series, Sylvia Weinstock designed the cake, which was a black-and-white confection designed to look like a large vase of flowers. Fran Drescher (pictured) officiated.

Photo: Neilson Barnard/Getty Images for Flying Television
The Art Institute of Chicago's Woman's Board Gala
The Art Institute of Chicago's Woman's Board Gala

The museum hosted a gala in 2013 to fete its "Impressionism, Fashion, and Modernity" exhibition. Event designer Bill Heffernan of HMR Design Group used a black-and-white color scheme inspired by some of the 19th-century dresses on display. To complement the fashion-inspired setting, tables were topped with 19th-century-style wire urns set atop black-and-white hat boxes.

Photo: Courtesy of Art Institute of Chicago
Rush Philanthropic Arts Foundation's Art for Life Fund-Raiser
Rush Philanthropic Arts Foundation's Art for Life Fund-Raiser

Here's a clever idea for a black-and-white centerpiece: at the 2009 event in Miami, miniature working pianos were used as centerpieces in the dining room.

Photo: Alex Tamargo/WireImage
The Phillips Collection's Gala
The Phillips Collection's Gala

At the 2007 event in Washington, designer David Tutera wrapped napkins in paper filmstrips to create an old Hollywood look.

Photo: Anne E. Stewart/BizBash
Central Park Conservancy’s Halloween Ball
Central Park Conservancy’s Halloween Ball

The 2006 ball had a look inspired by writer and illustrator Edward Gorey. Grayson Bakula Design's enchanted forest looked slightly more sinister with Bentley Meeker's barren branch projections.

Photo: BizBash
Massachusetts General Hospital's Storybook Ball
Massachusetts General Hospital's Storybook Ball

The 2011 event in Boston had a Batman theme. In a subterranean carnival area, black-and-white signs for sponsors hung above the games. Winners received prizes from the designated sponsor.

Photo: Aviran Levy for BizBash
HP Promotion
HP Promotion

At an HP promotion in Los Angeles in 2013, a palette of black and white created a visually striking scene.

Photo: Courtesy of HP
Emmy Governors Ball
Emmy Governors Ball

The 2011 Emmy Governors Ball had the theme of "mod illusions" with a 1960s-style black-and-white decor scheme that hearkened back to the era of Truman Capote's famous bash.

Photo: Nadine Froger Photography
Whitney Museum of American Art's Art Party
Whitney Museum of American Art's Art Party

At the museum's 2012 event, a streamlined, modern bar stood at the center of the room with an arrangement of black-and-white lanterns hanging overhead.

Photo: Carolyn Curtis/BizBash
BET "Pre" Dinner Before the BET Awards
BET 'Pre' Dinner Before the BET Awards

Striped tablecloths and mismatched seating offered a funky take on the theme at the 2011 event in Los Angeles. White messages decorated black walls in the dining room, and bright green floral arrangements added a pop of color.

Photo: Davide DePas Photography
'Variety' and British Airways A380 Launch and 10 Brits to Watch Reception
'Variety' and British Airways A380 Launch and 10 Brits to Watch Reception

The 2013 event took place at a Los Angeles mansion, and black-and-white decor took on a residential feel. To celebrate the heritage of British Airways, the Union Jack appeared on black-and-white pillows at a seating group that surrounded a modern fire pit.

Photo: Michael Kovac/Getty Images for Variety
HBO's 'Boardwalk Empire' New York Premiere Party
HBO's 'Boardwalk Empire' New York Premiere Party

The theme played out in an exotic, draped setting at the 2010 premiere in New York. The venue was divided into three distinct areas, one of which was the black-and white-toned Rink Bar. The producers built custom cabanas in the area, using striped draping, votive candles, and seven-watt globe lights for illumination.

Photo: Keith Sirchio for BizBash
The San Francisco Symphony's Black and White Ball
The San Francisco Symphony's Black and White Ball

In 2012, the symphony decked its ball in elegant, black-and-white decor from Blueprint Studios.

Photo: Damion Hamilton
LongHouse Reserve Summer Gala
LongHouse Reserve Summer Gala

In 2010, the summertime event took place at an East Hampton sculpture garden and preserve. Presenting a more casual take on the black-and-white theme, planners erected a tented white lounge with large black scrims. The scrims displayed lyrics from honoree Laurie Anderson's songs, including "Falling," "Strange Perfumes," and "Thinking of You."

Photo: Marc Dimov/PatrickMcMullan.com
The InterContinental Miami Make-A-Wish Ball
The InterContinental Miami Make-A-Wish Ball

At the 2011 fund-raiser in Miami, Truman Capote's famous Black and White Ball inspired the look. Deco Productions created two 16- by 42-foot prints to display on either side of the stage, one showing a reclining model, the other showing a large eyeball. Each was divided into six individually framed panels and suspended from the ceiling.

Photo: Matt Horton/Artist Group Photography for BizBash
To highlight its upcoming movie Northpole, the Hallmark Channel created Christmas in July at a private residence in Beverly Hills. The event, produced by Along Came Mary Events, featured a dessert buffet table beneath dozens of sparkling crystal chandeliers in the grand ballroom.
To highlight its upcoming movie Northpole, the Hallmark Channel created Christmas in July at a private residence in Beverly Hills. The event, produced by Along Came Mary Events, featured a dessert buffet table beneath dozens of sparkling crystal chandeliers in the grand ballroom.
Photo: Sean Twomey/2me Studios
Entertainment: Walking Snowflake Tables
Entertainment: Walking Snowflake Tables

Walking, talking snowflake tables greeted visitors at the Greenwich Holiday Stroll Weekend headquarters, which was sponsored by Hollywood Pop Gallery.

Photo: Courtesy of Hollywood Pop Gallery
Decor: Storybook-Inspired Details
Decor: Storybook-Inspired Details

San Francisco-based Blueprint Studios planned a corporate holiday party in Menlo Park, California, last December that took inspiration from popular stories, such as Snow White and The Polar Express.

Photo: Courtesy of Blueprint Studios
Bar: Icy, Mirrored Features
Bar: Icy, Mirrored Features

Serve guest icy cocktails from behind the six-foot Diamond Mirror Bar, $595, from Designer8 Event Furniture Rental. 

Photo: Courtesy of Designer8 Event Furniture Rental
Food: Embellished Croquembouche
Food: Embellished Croquembouche

An embellished croquembouche served as an eye-catching display at the Hallmark Channel event.

Photo: Sean Twomey/2me Studios
Invitations: White Ink on Mirrored Acrylic
Invitations: White Ink on Mirrored Acrylic

Square holiday invites from Allie Munroe are silk-screen printed on mirrored acrylic in white ink for a frosty touch. Pricing is available upon request.

Photo: Cornelia Stiles/BizBash
Decor: Ornaments as Centerpieces
Decor: Ornaments as Centerpieces

Ornaments added glitz to the decor at a Hollywood Pop Gallery-produced event.

Photo: Courtesy of Hollywood Pop Gallery
Furniture: Wintry White Leather
Furniture: Wintry White Leather

The Kane Chair, $179, from Designer8 Event Furniture Rental offers an elegant seating option in wintry white leather.

Photo: Courtesy of Designer8 Event Furniture Rental
Signage: Playful Chalkboard Lettering
Signage: Playful Chalkboard Lettering

In January, Vertigo Sky Lounge in Chicago held an opening-night party with a fire and ice theme that used playful chalkboard signage.

Photo: Courtesy of Vertigo Sky Lounge
In January, City View Loft in Chicago celebrated its grand opening, which was co-hosted by Debi Lilly of A Perfect Event, with a “Carnival of Venice” theme. Mask-adorned guests were treated to live performances by aerialists, fire dancers, and burlesque-style acts.
In January, City View Loft in Chicago celebrated its grand opening, which was co-hosted by Debi Lilly of A Perfect Event, with a “Carnival of Venice” theme. Mask-adorned guests were treated to live performances by aerialists, fire dancers, and burlesque-style acts.
Photo: Courtesy of City View Lofts
Signage: Vintage- and Billboard-Style Displays
Signage: Vintage- and Billboard-Style Displays

New York-based event designer David Stark says vintage- and billboard-style signage, like a glowing marquee, is still a popular trend that will carry over into the holidays.

Photo: Courtesy of David Stark
Activities: Old-Fashioned Carnival Games
Activities: Old-Fashioned Carnival Games

At the Color Invasion event, presented by the International Interior Design Association’s New York chapter, held at Center548 last November, guests tried their hand at old-fashioned carnival games at the big-top-theme party.

Photo: Ted Schafer
Waitstaff: Costumed Servers
Waitstaff: Costumed Servers

At a holiday party produced by New York's Great Performances last December, costumed waitstaff served truffle mac ‘n’ cheese in mugs.

Photo: Amanda Gentile
Food: Mask-Embellished Cupcakes
Food: Mask-Embellished Cupcakes

The City View Loft grand opening also featured mask-embellished cupcakes.

Photo: Courtesy of City View Lofts
Decor: Funky, Festive Chandeliers
Decor: Funky, Festive Chandeliers

Add a touch of funky, festive sparkle to a party with the Marie Antoinette chandelier, $500, from Designer8 Event Furniture Rental.

Photo: Courtesy of Designer8 Event Furniture Rental
Furniture: Illuminated Chairs
Furniture: Illuminated Chairs

The Poof Chair, from FormDecor in California, includes battery-operated LED lights to brighten up a holiday party scene in a rainbow of colors. Pricing is available upon request.

Photo: Courtesy of FormDecor
Gifts: Practical Favors
Gifts: Practical Favors

At the City View Loft party, guests got to pick and choose hangover cures to take home as practical favors.

Photo: Courtesy of City View Lofts
The event's theme—the Art of the Possible—was projected on the venue's façade.
The event's theme—the Art of the Possible—was projected on the venue's façade.
Photo: World Red Eye
Paper Acorn created the luminaries, which lined the carpet leading to the arrivals area and bore the symphony's logo, as well as the table numbers.
Paper Acorn created the luminaries, which lined the carpet leading to the arrivals area and bore the symphony's logo, as well as the table numbers.
Photo: World Red Eye
Word art displayed in various forms throughout the gala conveyed an abstract event theme. The lighting on a curved wall changed colors every few seconds to offer even more visual interest.
Word art displayed in various forms throughout the gala conveyed an abstract event theme. The lighting on a curved wall changed colors every few seconds to offer even more visual interest.
Photo: World Red Eye
The waitstaff wore custom bow ties with the word art graphics that were used throughout the gala.
The waitstaff wore custom bow ties with the word art graphics that were used throughout the gala.
Photo: Fabian Giannattassio
Each room featured a different flower in the arrangements. The Patrons room had mokara orchids floating in water above crystal rocks.
Each room featured a different flower in the arrangements. The Patrons room had mokara orchids floating in water above crystal rocks.
Photo: World Red Eye
Inspirational phrases that reinforced the symphony's message were suspended from the ceiling of one of the dining rooms.
Inspirational phrases that reinforced the symphony's message were suspended from the ceiling of one of the dining rooms.
Photo: World Red Eye
LED tape lined the dining tables, providing a high-tech alternative to linens.
LED tape lined the dining tables, providing a high-tech alternative to linens.
Photo: Fabian Giannattassio
Both high-impact and budget-friendly, a 48-inch disco ball was the decor centerpiece at the after-party.
Both high-impact and budget-friendly, a 48-inch disco ball was the decor centerpiece at the after-party.
Photo: World Red Eye
Road signs at the entrance not only established the theme of a road trip, but also gave guests directions to the various stations set up inside Cedar Lake for Old Navy's spring 2015 preview.
Road signs at the entrance not only established the theme of a road trip, but also gave guests directions to the various stations set up inside Cedar Lake for Old Navy's spring 2015 preview.
Photo: Courtesy of Old Navy
The clothing and other products were displayed in three thematic vignettes, each representing a different month in the spring season. One section, dubbed 'City Break,' held Old Navy's collection of early spring items—described as a West Coast prep collection inspired by weekends in the city—and props associated with urban environments.
The clothing and other products were displayed in three thematic vignettes, each representing a different month in the spring season. One section, dubbed "City Break," held Old Navy's collection of early spring items—described as a West Coast prep collection inspired by weekends in the city—and props associated with urban environments.
Photo: Courtesy of Old Navy
The decor in the City Break area included park benches on which clothing and accessories were displayed.
The decor in the City Break area included park benches on which clothing and accessories were displayed.
Photo: Courtesy of Old Navy
Adjacent to the City Break vignette was the first of the event's food stations, a farm stand designed to recall what travelers might find on the side of country roads.
Adjacent to the City Break vignette was the first of the event's food stations, a farm stand designed to recall what travelers might find on the side of country roads.
Photo: Courtesy of Old Navy
To emphasize the farm stand concept, the menu included mini chicken potpies, individual portions of maple pecan pie and lattice-topped apple pie, vodka lemonade, and vodka Arnold Palmers. Guests could also make their own trail mix, putting scoops of treats into branded bags. MKG came up with the concept for the catering experience, working with the road trip theme for inspiration.
To emphasize the farm stand concept, the menu included mini chicken potpies, individual portions of maple pecan pie and lattice-topped apple pie, vodka lemonade, and vodka Arnold Palmers. Guests could also make their own trail mix, putting scoops of treats into branded bags. MKG came up with the concept for the catering experience, working with the road trip theme for inspiration.
Photo: Courtesy of Old Navy
Another roadside detour was a photo booth, which allowed guests to choose a road trip-theme backdrop. The prints of the images could be stamped to look like postcards.
Another roadside detour was a photo booth, which allowed guests to choose a road trip-theme backdrop. The prints of the images could be stamped to look like postcards.
Photo: Courtesy of Old Navy
The second vignette grouped items together under the banner of 'On the Road,' easy, indigo-hued styles designed to be layered. Brand reps were on hand to speak to the collection, which encompasses womenswear, menswear, and clothing for kids—all priced under $60.
The second vignette grouped items together under the banner of "On the Road," easy, indigo-hued styles designed to be layered. Brand reps were on hand to speak to the collection, which encompasses womenswear, menswear, and clothing for kids—all priced under $60.
Photo: Courtesy of Old Navy
To emphasize the on-the-road theme, items in the section were displayed on camping cots alongside journals and backpacks.
To emphasize the on-the-road theme, items in the section were displayed on camping cots alongside journals and backpacks.
Photo: Courtesy of Old Navy
Next to the second clothing display was the other food station, a cutout of an Airstream-trailer-turned-diner-car intended to evoke traditional roadside Americana. On the menu were bite-size hot dogs in mini brioche buns with ketchup or mustard; porterhouse beef burgers with cheddar cheese; burgers made with a black bean patty and guacamole; and spiked milkshakes made with bananas, chocolate ice cream, and rum.
Next to the second clothing display was the other food station, a cutout of an Airstream-trailer-turned-diner-car intended to evoke traditional roadside Americana. On the menu were bite-size hot dogs in mini brioche buns with ketchup or mustard; porterhouse beef burgers with cheddar cheese; burgers made with a black bean patty and guacamole; and spiked milkshakes made with bananas, chocolate ice cream, and rum.
Photo: Anna Sekula/BizBash
Another spot in the venue was dedicated to the final clothing display, playfully dubbed 'To Warmer Places' and filled with boho styles in warm pastels and coastal prints inspired by the boardwalks. As such, props included sun loungers and bottles of soda.
Another spot in the venue was dedicated to the final clothing display, playfully dubbed "To Warmer Places" and filled with boho styles in warm pastels and coastal prints inspired by the boardwalks. As such, props included sun loungers and bottles of soda.
Photo: Courtesy of Old Navy
The final stop at the event was a booth where, after answering a few questions, guests received recommendations for weekend road trips in the New York area, including where to visit, eat, and stay. Suggestions included photographing 'outdoor-sculpture selfies' at Storm King Art Center, bites at the museum's café, and dinner and accommodations at Roundhouse at Beacon Falls.
The final stop at the event was a booth where, after answering a few questions, guests received recommendations for weekend road trips in the New York area, including where to visit, eat, and stay. Suggestions included photographing "outdoor-sculpture selfies" at Storm King Art Center, bites at the museum's café, and dinner and accommodations at Roundhouse at Beacon Falls.
Photo: Courtesy of Old Navy
Attendees took part in intimate “tent talks,” where speakers like Colin Cowie hosted small groups for informal discussions over a picnic lunch inside tents provided by Shelter Company.
Attendees took part in intimate “tent talks,” where speakers like Colin Cowie hosted small groups for informal discussions over a picnic lunch inside tents provided by Shelter Company.
Photo: Sofia Negron
Guests started the morning with an assortment of fresh fruit smoothie shooters, made by the resort and presented on a rustic tree stand.
Guests started the morning with an assortment of fresh fruit smoothie shooters, made by the resort and presented on a rustic tree stand.
Photo: Sofia Negron
Antler chandeliers decorated the welcome party, which was hosted by the Beaver Creek Resort Company and planned by Emily Campbell of Bella Design. The opening-night band from Elan Artists featured dueling female fiddlers performing on top of bourbon barrels.
Antler chandeliers decorated the welcome party, which was hosted by the Beaver Creek Resort Company and planned by Emily Campbell of Bella Design. The opening-night band from Elan Artists featured dueling female fiddlers performing on top of bourbon barrels.
Photo: Sofia Negron
Guests received laser-cut wood itineraries by Vanessa Kreckel of Two Paper Dolls.
Guests received laser-cut wood itineraries by Vanessa Kreckel of Two Paper Dolls.
Photo: Sofia Negron
The conference’s registration area was decorated by DesignWorks and featured leather bar tops, cowhide throws, branded pillows by Parris Chic Boutique, and pine cone-embellished pillars with the Engage logo rendered in hot pink flowers.
The conference’s registration area was decorated by DesignWorks and featured leather bar tops, cowhide throws, branded pillows by Parris Chic Boutique, and pine cone-embellished pillars with the Engage logo rendered in hot pink flowers.
Photo: Sofia Negron
Guests noshed on fare from the Ritz-Carlton, Bachelor Gulch, including local cheeses and charcuterie, assorted jerky, fruit-infused waters, and an assortment of dips and fresh vegetables. The snacks were presented in covered wagons created by DesignWorks.
Guests noshed on fare from the Ritz-Carlton, Bachelor Gulch, including local cheeses and charcuterie, assorted jerky, fruit-infused waters, and an assortment of dips and fresh vegetables. The snacks were presented in covered wagons created by DesignWorks.
Photo: Sofia Negron
Pieces of assorted local jerky were up for grabs in rustic Mason jars.
Pieces of assorted local jerky were up for grabs in rustic Mason jars.
Photo: Sofia Negron
The speaker stage featured a woodsy curtain backdrop, leather seating, and a pop of hot pink flowers.
The speaker stage featured a woodsy curtain backdrop, leather seating, and a pop of hot pink flowers.
Photo: John Cain Sargent/Engage!
Pink Monkey Solutions created the luxe mountain look for the opening night party, using cowhide-covered seating inside the Event Rents tent.
Pink Monkey Solutions created the luxe mountain look for the opening night party, using cowhide-covered seating inside the Event Rents tent.
Photo: John Cain Sargent/Engage!
Gifts for the Good Life created different 'care packages' with survival supplies, including hangover relief for late nights, candies, games, snacks, and energy bars. Guests were also greeted at the airport by Colorado Travel Solutions staffers, who handed out backpacks filled with essentials, like water bottles, snacks, and travel pillow and blanket sets.
Gifts for the Good Life created different "care packages" with survival supplies, including hangover relief for late nights, candies, games, snacks, and energy bars. Guests were also greeted at the airport by Colorado Travel Solutions staffers, who handed out backpacks filled with essentials, like water bottles, snacks, and travel pillow and blanket sets.
Photo: John Cain Sargent/Engage!
Playful signage included a floral archery target with pencils as arrows.
Playful signage included a floral archery target with pencils as arrows.
Photo: Tammy Swales/Engage!
An easy-to-eat lollipop version of campfire s'mores was offered during the event’s dessert party.
An easy-to-eat lollipop version of campfire s'mores was offered during the event’s dessert party.
Photo: Tammy Swales/Engage!
Attendees received wood-grain-inspired notebooks, complete with pencils decorated as arrows.
Attendees received wood-grain-inspired notebooks, complete with pencils decorated as arrows.
Photo: Laura Decarlo
Guests entered the welcome party, held on the ice rink at Beaver Creek Village, through a lush floral arch, accented with antlers, by Bloom Flower Shop.
Guests entered the welcome party, held on the ice rink at Beaver Creek Village, through a lush floral arch, accented with antlers, by Bloom Flower Shop.
Photo: Carla Ten Eyck
At registration, attendees were encouraged to pick their favorite pins, designed by Gifts for the Good Life, to add to their gift bags or wear during the event.
At registration, attendees were encouraged to pick their favorite pins, designed by Gifts for the Good Life, to add to their gift bags or wear during the event.
Photo: Carla Ten Eyck
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10 Glam Stations That Stole the Spotlight at Events
Instead of a free water bottle or notebook, these activations send guests home with a glow-up.
It's no secret that glam stations are prevalent at music festivals. At Coachella 2024, Pinterest activated with a fashion and beauty experience called Manifest Station, produced by MKG. Inside, fans could get glowy beauty looks created by celebrity makeup artists from trend-inspired menus built through collaborative boards on Pinterest. Popular options included bold, colorful graphic liners; gemstones; pearls; and metallic stickers. See more: Coachella 2024: Here's What You Missed From This Year's Coolest Parties and Brand Activations
Event Design & Decor
Oscars 2025: Steal-Worthy Event Design Highlights From Hollywood's Biggest Week
Luxe neutral tones and structural elements reigned supreme in this year's event design, popping up at star-studded bashes from Vanity Fair, Universal, Searchlight, ESSENCE, and more.
Governors Ball
Event Design & Decor
17 Stunning (and Unique) Ways Events Have Immersed Guests in Nature
These innovative event designs used natural settings and elements to transport guests to breathtakingly beautiful environments—both indoors and out.
Guests at the viewing party enjoyed a seated meal under a canopy of lush leaves. Avenge Creative worked with vendors including Unmatched Lighting, Jackson Shrub Supply, Event Carpet Pros Inc., GifCube, Town & Country Event Rentals, and Stitch. See more: Golden Globes 2025: See Inside the Award Show, Plus How the Wildfires Are Affecting Other Hollywood Events
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