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  1. Catering & Design
  2. Event Design & Decor

Joffrey Ballet Event Gets Film Noir-Meets-South Beach Theme—and Lots of Sponsor Perks

Jenny Berg
September 29, 2010

The Joffrey Ballet's Couture and Cocktails benefit offers precisely what it advertises. This year, the reception and fashion show took place at the W Chicago City Center on Friday and included specialty Ciroc vodka cocktails and a Carmen Marc Valvo runway show.

Last year's event had a loose New York-inspired theme; this year, co-chairs Marci Holzer and Kristina McGrath went for two separate vibes. Inspired by the "red lips, coiffed hair, and elegant silhouettes" of the fashion show, the co-chairs said in a collaborative email that the runway component had a "film noir theme" with moody blue lighting. For the cocktail reception and after-party, producers used miniature palm trees and cabana-like lounges to channel "the funky, edgy vibe of South Beach nightlife."

New sponsorship options included the so-called "Carmen's Angel V.I.P. Package." Priced at $10,000, the package included hair-and-makeup styling for the event, an overnight suite at the downtown hotel, and cabana seating with a private server during the after-party. All guests who contributed $1,000 or more were invited to a brunch with the designer on Saturday.

Corporate sponsors included McGrath Imports, Neiman Marcus, United Airlines, MAC cosmetics, Michigan Avenue magazine, and Lester Lampert jewelers.

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Photo: Tommere Ingram Photography
The event took place at the W Chicago City Center. On the upper level, highboy tables lined the hallway and a disco ball rotated from the center of the ceiling.
The event took place at the W Chicago City Center. On the upper level, highboy tables lined the hallway and a disco ball rotated from the center of the ceiling.
Photo: Tommere Ingram Photography
Sponsors got lounge areas with personal servers. Across from the lounges, food stations offered snacks ranging from sushi to mini hot dogs.
Sponsors got lounge areas with personal servers. Across from the lounges, food stations offered snacks ranging from sushi to mini hot dogs.
Photo: Tommere Ingram Photography
Lounge tables were stocked with bottles of prosecco and champagne glasses filled with lit-up cubes.
Lounge tables were stocked with bottles of prosecco and champagne glasses filled with lit-up cubes.
Photo: Tommere Ingram Photography
Sponsors also got specially designated seating at the fashion show, which began with a live auction. Lots included a private power lunch with Mayor Richard Daley.
Sponsors also got specially designated seating at the fashion show, which began with a live auction. Lots included a private power lunch with Mayor Richard Daley.
Photo: Tommere Ingram Photography
The fashion show offered 55 looks from Carmen Marc Valvo, a New York-based designer known for evening wear.
The fashion show offered 55 looks from Carmen Marc Valvo, a New York-based designer known for evening wear.
Photo: Tommere Ingram Photography
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