As cold weather grips most of North America during the winter holiday period—which also brings the shortest days of the year—planners and marketers can warm up guests by taking inspiration from beach-theme events. From using sugar as sand in seaside-inspired catering presentations, to constructing a chandelier from colorful beach balls, here's a look at how brands, institutions, and vendors created a cheerful warm-weather vibe indoors—no matter the climate outside.
Photo: Courtesy of Swank Productions
Photo: Amy Stallard
Photo: Juerg Schreiter for BizBash
Photo: Courtesy of Los Angeles Food & Wine Festival & Tyrone D. Washington
Photo: Matthew Carasella
Photo: Robin Carlson
Photo: Jessica Torossian for BizBash
Photo: Emma McIntyre
Photo: Courtesy of Sabra Go Mediterranean
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Photo: Courtesy of Macy's