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BRANDING: Really Cool TV

E5342disc 1006 Icetv Rs 152 2
Iceculture now offers a service in which it mounts a television monitor directly behind a sheet of ice. The concept is attention-grabbing, and, equally important, the images show clearly through the ice. Bring your corporate identity and brand image to life; instead of inscribing a static logo on an ice display, present commercials or even entire programs. The service debuted in September at the Toronto International Film Festival. The cost of the mounted television is treated as an extra on top of the cost of the sculpture. Pricing ranges from almost nothing to up to $600, depending on the amount of ice required. Clients supply their own televisions.—Robyn Small
Posted 10.06.05
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