RBC, which has been named the official bank of the Toronto International Film Festival, is one of several new sponsors supporting the 2008 event, taking place September 4 to 13. Bell is returning as the festival's lead sponsor this year, and all three levels of government remain supporters. American Movie Classics Co. LLC, CIBC Wood Gundy, Davies Ward Phillips & Vineberg LLP, the Fairmont Royal York, ING Insurance, and Riceworks Gourmet Brown Rice Crisps are also new sponsors this year.