Destination D.C.'s new ad features Mayor Fenty.
Photo: Courtesy of Destination D.C.
The Washington, D.C., Convention & Tourism Corporation already announced its new branding and name, Destination D.C. This week, the city's nonprofit convention and tourism organization made it official, launching a $2 million ad campaign during a Wednesday press conference with Mayor Adrian Fenty.
The concept is "Create Your Own Power Trip," complete with a new Web site for tourists and locals. The culmination of a year's planning, the campaign includes TV spots and print ads, with a play on the word power. One ad, "Power Play," features the mayor running in the woods, while another highlights Washington's urban life with a jazz club scene in "Soul Power.""The competition for tourist dollars is relentless right now," said Destination D.C. chairman and Star Restaurant Group president Dan Mesches at the press conference. "Other destinations such as New York, Orlando, Atlanta, and Las Vegas are currently outspending D.C. and have recently increased their efforts significantly to head off potential downturns in travel due to the economy."
Added Mayor Fenty, "Washington may seem like a government town, but tourism is our industry."
The concept is "Create Your Own Power Trip," complete with a new Web site for tourists and locals. The culmination of a year's planning, the campaign includes TV spots and print ads, with a play on the word power. One ad, "Power Play," features the mayor running in the woods, while another highlights Washington's urban life with a jazz club scene in "Soul Power.""The competition for tourist dollars is relentless right now," said Destination D.C. chairman and Star Restaurant Group president Dan Mesches at the press conference. "Other destinations such as New York, Orlando, Atlanta, and Las Vegas are currently outspending D.C. and have recently increased their efforts significantly to head off potential downturns in travel due to the economy."
Added Mayor Fenty, "Washington may seem like a government town, but tourism is our industry."
