This week's roundup includes 3-D projections that become interactive games in Montreal, a drinkable billboard in Indianapolis, yoga at a trade show in Toronto, and a kissing booth at a Coachella party in Indio, California.
Goldenvoice hosted the first weekend of its Coachella Valley Music and Arts Festival at the Empire Polo Fields in Indio, California, April 10 to 12. Among the weekend's big-scale parties was the Bootsy Bellows estate, where the logo and slogan of sponsor McDonald's backed a ball pit.
Flowers and vines covered a kissing booth photo station emblazoned with the message "All my friends are models."
In Northern California, Napa Valley Bike Tours offers customized, abbreviated versions of its Classic Napa Valley and Classic Sonoma Valley wine tours for corporate groups. Lasting four to five hours, the tours let guests pedal bikes at a leisurely pace and include stops at two local wineries for tastings and a picnic lunch. The company can host groups of as many as 200 guests, and larger groups are split up for tours of from 10 to 12 riders each.
The Green Living Show brought sustainable lifestyle ideas to the Metro Toronto Convention Centre from March 27 to 29. The Sweat Equity Yoga and Fitness stage offered free yoga classes. The stage also hosted workshops and lectures covering health and nutrition.
Samsung celebrated its latest smartphones, the Galaxy S6 and the Galaxy S6 Edge, with launch parties in Los Angeles and New York on April 2 and April 7, respectively. V.I.P. guests at the Los Angeles event sat at a mirrored, U-shaped table and ordered courses through S6 phones.
On March 14, the Art Institute of Chicago hosted a gala to celebrate the opening of its new exhibition: "Ireland: Crossroads of Art and Design 1690-1840." For the dinner portion, Bon Appetit Catering served a menu of Irish-inspired fare including rosemary-dusted lamb chops and Irish Cream cheesecake. To immerse guests in a thematic setting, Frost cast floor-to-ceiling projections of the Long Room in the Old Library at Trinity College Dublin on the walls of the museum. HMR Designs handled decor.
The space technology firm SpaceX embraced its mission at an outer-space-theme reception for clients and partners at Washington’s Carnegie Library on March 16. A hexagon-shaped bar was studded with LED lights and served dry-ice specialty cocktails. Evoke DC planned and designed the event. Atmosphere Lighting designed the lighting for the space.
Coca-Cola debuted “drinkable advertising” during the N.C.A.A. Men's Final Four in Indianapolis April 4 to 6 as part of Coke Zero’s “You Don’t Know Zero 'Til You’ve Tried It” campaign. At the March Madness Music Festival in White River State Park, the company erected a “drinkable billboard.” On the front of the 26- by 36-foot billboard, 4,500 feet of tubing spelled out “Taste It.” An elaborate pumping system carried Coke Zero through the tubing and down to a sampling station on the ground.
Turn 3-D projections into interactive games for guests with help from Montreal-based Luz Studio. For the city’s annual art show Luminothérapie, the visual design firm produced four interactive games inspired by early 20th-century carnival classics, such as shooting galleries and Whack-a-Mole. The games were part of the studio’s Fascinoscope installation, a series of eight large-scale projections on structures around the Quartier des Spectacles from December to February.
More than 320,000 people packed the streets of downtown Jacksonville, Florida, April 7 to 12 for One Spark, which bills itself as the world’s largest crowdfunding festival. Sculpture students from the University of North Florida created a huge shark sculpture that appeared to rise out of a fountain in Hemming Park.
