BIZBASH CALL SHEET — #340 — Friday, 08.31.12
++ Sponsored by Event Leadership Institute ++
Compiled today by Melissa Ward Schorsch in New York
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* INCOMING *
1. CLINT EASTWOOD'S R.N.C. ACT: Before the Republican National Convention came to a close last night, the time slotted into the schedule marked as "mystery guest" was filled with a speech by actor-director Clint Eastwood. CNN: "[H]e laid out what he sees as the good, the bad and the ugly state of American political affairs. And he did it all while addressing an ‘invisible’ President Barack Obama sitting in an empty chair." After Eastwood's speech the Twitterverse went wild, with a newly started Twitter handle, @InvisibleObama (now suspended), that had 20,000 followers and the hashtag #Eastwooding. http://bit.ly/NAYgua
2. TARGETED TWEETS: Brands can now extend their Twitter reach by targeting promoted tweets and promoted accounts. AdWeek: "Twitter’s head of product marketing Guy Yalif said the company has compiled more than 350 interest categories—with 25 broad categories like movies that break down into more specific interests like comedy or horror—through the public signals its more than 140 million monthly active users send out every day, such as who they follow and what they tweet, to create audience segments brands can now target." http://bit.ly/RuRvJy
3. REAGAN HOLOGRAM: File this under “Weird but True.” AV Concepts created a hologram of former President Ronald Reagan that was supposed to be unveiled at the Republican National Convention; however, the idea was put on hold for fear of overshadowing Romney's acceptance speech. AV Concepts is the same company behind Coachella's buzz-generating hologram of Tupac. http://yhoo.it/UeGV9t
4. REPUBLICAN TRENDING TOPIC: Mitt Romney's presidential campaign has become the first to buy a national trending topic on Twitter. #RomneyRyan2012, the official campaign hashtag, generated 10,000 unique tweets by Thursday evening. Mashable: "'I really think that this convention is achieving what it set out to do, which was to provide a convention without walls,’ Zac Moffatt, Romney’s digital director, recently told Mashable. ‘I think that we really put an emphasis on being in line with the campaign.'" http://on.mash.to/ODdHk1
5. IMPROVING FACEBOOK RANK: The success of a brand's Facebook page is more than just how many fans said brand has, it's also about how many fans actually see the posts. A new Facebook algorithm, EdgeRank, controls that number to success. Brian Carter of PageLever, a Facebook analytic tool, has five tips for improving your EdgeRank. Mashable: http://on.mash.to/RsgnOa
++ A WORD FROM OUR SPONSOR: Event Leadership Institute ++
Check out our editor's collection of top-rated video chapters from our class library, and sharpen your event insight. Our Suggested Summer Learning compilation includes content from David Merrell, Jes Gordon, Mindy Weiss, Preston Bailey, Mary Wittenberg, Colja Dams and others. 41 minutes | 10 clips | lots of ideas
* BEST IDEAS OF THE WEEK *
Here’s a look at 10 steal-worthy ideas we spotted this week, including the Republican National Convention's Huffington Post Oasis for delegates, Moet & Chandon's chandelier constructed of champagne flutes, and Evian's Instagram "Instawalk" for the U.S. Open. bizba.sh/OBTqba
* LOCAL NEWS *
BOSTON: The five-city Hope Fund Tour, which raises funds for children’s health organizations, stops in Boston on September 11. The event includes a photo exhibition and cocktails.
Dillon’s Restaurant and Bar is hosting a fund-raiser September 27 to benefit Concerns of Police Survivors (COPS), a 501(c)(3) organization that provides resources to assist in the rebuilding of the lives of surviving families and affected co-workers of law enforcement officers killed in the line of duty.
CHICAGO: Chicago House is launching an annual benefit event at Park West on September 15: One Night Stand, described as a multi-sensory dance party wrapped around a live concert, features disco icon Linda Clifford, DJ Mathew Harvat, and go-go boys. http://bit.ly/Nlkv1V
LAS VEGAS: The Neon Museum, a historical institution dedicated to the city’s most distinctive architectural landmarks, is slated to officially open its doors to the public on October 27, after 15 years of planning.
Las Vegas Sun has a roundup of Labor Day events: http://bit.ly/OwnjcV
LOS ANGELES: L.A. Downtown News: "In recent years, the FYF Fest has become a can’t miss event for local indie music fans. This year, it’s twice as big as ever—thats because the organizers have expanded to two days of shows at the Los Angeles State Historic Park. Nearly 90 bands and comedians will perform in the park on the edge of Chinatown on September 1-2." http://bit.ly/NYlJ8I
The West Coast Franchise Expo is moving to the Anaheim Convention Center, October 12-14. http://bit.ly/TCbfbS
Local event listings from Masterplanner: http://masterplanneronline.com/losangeles
MIAMI/SOUTH FLORIDA: Headliners were announced for the first edition of the Miami Jazz Fest scheduled for November 17-18 at the Klipsch Amphitheater at Bayfront Park. Carmen Cartiglia, the founder and producer of Miami Jazz Fest, is determined to make this event an annual success and has the park reserved for the weekend before Thanksgiving for the next five years. http://hrld.us/RsnmGH
NEW YORK: Barbara Walters has signed on as M.C. of the Celebrating Our Heroes event on September 18 aboard the Intrepid Sea, Air, & Space Museum. The event will celebrate the first anniversary of the repeal of Don't Ask, Don't Tell law. http://bit.ly/O3lNj4
At the October 23 Watch Awards, to be held at the Plaza, Dr. Henry A. Kissinger will present American Express C.E.O Kenneth I. Chenault with the 25th annual Hadrian Award.
Job seekers: Paint Nite NYC LLC is hiring a director of events: http://linkd.in/NAceN6
Local event listings from Masterplanner: http://www.masterplanneronline.com/newyork
SAN FRANCISCO: EventsNetwork: “Salesforce.com, the enterprise cloud computing company, today announced Dreamforce 2012, the world's largest enterprise technology and cloud computing event ever. In its 10th year, Dreamforce expects to welcome more than 70,000 registered attendees to experience the social enterprise. Dreamforce 2012 will take place Sept. 18-21 at the Moscone Convention Center in San Francisco.” http://bit.ly/STaDB4
TORONTO: As Toronto welcomes a global audience of filmmakers, stars, and industry insiders at the Toronto International Film Festival, Target Canada will be providing a place to stay during the opening weekend. Target Hotel is a temporary takeover of the Templar, Toronto’s newest boutique property, where media and industry will have a place to gather between press, premieres, and parties.
YOUR NEWS: What are you doing? Tell us: [email protected].
With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Melissa Schorsch, and Anna Sekula in New York.
BizBash Call Sheet is the must-read daily digest of event industry news from BizBash.com.
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