This week's roundup includes a chess-theme backdrop and Tinder's P.S.A. video installation in New York, a giant sushi roll in Las Vegas, and a branded Duvel bar in Los Angeles.
The 2016 World Chess Championship Match Opening Ceremony, the Black & White Gala, kicked off the three-week tournament on November 10 at the Plaza Hotel in New York. The event showcased a backdrop for musicians and speakers that featured illustrations of chess pieces and a screen with graphic animations that changed depending on the talent performing. The event was produced by Empire Entertainment.
Capitol Records celebrated its 75th anniversary with a gala at the Capitol Records Tower in Los Angeles on November 15. The event, which was produced by Done and Dusted, featured a display of colorful Capitol Records books.
The event also featured a branded Duvel bar that served the Belgian beer in tulip glasses.
Tinder partnered with Glaad to celebrate the dating app's new update—which improves the user experience for transgender and gender non-conforming people—with an event on November 16 at Skylight Clarkson Square in New York. The event, which was produced by Factory PR, featured a life-size video installation that compiled P.S.A.-style videos of people sharing their dating experiences, which helped shape the update.
To celebrate the launch of its 2017 New York City Restaurants Guide, Zagat hosted a pop-up cafe in New York from October 27 to 29. The activation, which was produced by Deeplocal, served passersby free mini dishes from local restaurants.
Morimoto Las Vegas at MGM Grand hosted its opening celebration on November 3. The event included a dramatic making of a 100-foot-long maki roll.
HubSpot's Inbound conference took place November 7 to 10 at the Boston Convention and Exhibition Center. Organizers set up a large blackboard and provided chalk so attendees could share their impressions of the event with one another.
The event's hashtag was presented in giant block letters and located at the central gathering spot for attendees.
Salvage Supperclub, a dining series founded by Josh Treuhaft, aims to draw attention to food waste and encourage cooks to get creative by reducing wastefulness with food experiences that are staged in unusual venues—such as a dumpster—and offer "inedibles" such as aged bananas and bruised beets.
Business and financial software company Intuit hosted its QuickBooks Connect conference October 22 to 26 at the San Jose McEnery Convention Center. Event organizers used N.F.C.—near-field communication—technology at a kiosk that was moved five times each day of the conference, inviting attendees on a mobile app to find it and enter to win a prize. The goal was to ensure that attendees would spend time in both conference halls.
