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  1. Venues & Destinations
  2. United States
  3. Miami / South Florida

Lowering the Stakes

Pridelines Youth Services opted to forgo its traditional sit-down dinner fund-raiser in favor of a casino night at the So Cool eVenue.

D. Channing Muller
September 21, 2009

Pridelines Youth Services, a nonprofit organization that provides education and support services for South Florida’s gay youth, held its annual fund-raiser on Saturday night for more than 200 people at the So Cool eVenue. Anjé Soirees event planners Andi Dyal and Jennifer Schwartz—the latter of whom is on the nonprofit’s board of directors—switched up the sixth annual event’s format from a traditional dinner-dance to a casino night cocktail party.

“We had done a formal, seated [event] in the past and we were looking for something edgier this year,” said Schwartz, who along with Dyal helped with the last-minute details for 2008’s fund-raiser at Jungle Island. 

Additionally, Pridelines executive director Luigi Ferrer lowered ticket prices by $50 from last year's $125 for general admission and $150 for V.I.P. tickets. “Without the big sit-down meal we had last year, we cut costs there so that we could make our tickets less expensive, which [in return] helped get more people to attend,” said Ferrer. He added that attendance numbers were a concern as a large number of the organization’s supporters are Jewish and the event fell on the second night of Rosh Hashanah, the Jewish New Year.

Schwartz and Dyal converted the warehouse-style venue into a brightly colored casino with light-up acrylic tables, chairs, gaming tables—manned by dealers from A Hot Party—and a dance floor from So Cool Events. Aaron’s Catering provided passed hors d’oeuvres like bruschetta, grilled chicken quesadillas, and iced Gulf shrimp.

Attendees each received $25 in fake casino chips when they arrived, though additional chips could be purchased in $25 increments for $5 donations. Those with V.I.P. tickets had access to the venue’s ice lounge.

Former youth member Josh Santiago served as M.C. for the night, welcoming local R&B singer Gaby Duran, who sang two songs.

The organization raised about $12,000 from tickets sales, which along with the funds from the silent auction will help fund Pridelines educational and youth programs as well as its annual LBGT Youth Prom next June.

Sponsors included Bacardi, 411 magazine, and The South Florida Blade.

 

Correction: So Cool Events provided the illuminated casino gaming tables, not A Hot Party as originally reported. A Hot Party provided the dealers and chips.

So Cool Event's colorfully lit rentals and decor
So Cool Event's colorfully lit rentals and decor
Photo: Elizabeth Renfrow for BizBash
Guests received $25 worth of casino chips with their ticket purchase to play at So Cool's illuminated tables.
Guests received $25 worth of casino chips with their ticket purchase to play at So Cool's illuminated tables.
Photo: Elizabeth Renfrow for BizBash
Two waiters served hors d'oeuvres on a six-foot tray.
Two waiters served hors d'oeuvres on a six-foot tray.
Photo: Elizabeth Renfrow for BizBash
So Cool Events provided the illuminated dance floor.
So Cool Events provided the illuminated dance floor.
Photo: Elizabeth Renfrow for BizBash
Schwartz and Dyal turned the industrial space into a colorful casino atmosphere with illuminated tables and decor.
Schwartz and Dyal turned the industrial space into a colorful casino atmosphere with illuminated tables and decor.
Photo: Elizabeth Renfrow for BizBash
Among Aaron's Catering's passed hors d'oeuvres was cucumber ceviche.
Among Aaron's Catering's passed hors d'oeuvres was cucumber ceviche.
Photo: Elizabeth Renfrow for BizBash
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