How Long Is MTV's Red Carpet?

September 6, 2001

With performers including Britney Spears, Jennifer Lopez, 'NSync and U2--plus hordes of screaming teenagers and pushy paparazzi--MTV needed to get lots of red carpet and velvet rope for tonight's Video Music Awards (VMA). The source: Miller's Skytracker Premiere Services, who supplied three quarters of a mile worth of plushy red carpet and more than 100 red velour rope sections to usher the event's guests through the plaza at Lincoln Center on their way to the ceremony at the Metropolitan Opera House. Miller's delivered the goods on Saturday, and worked during the holiday weekend to make last-minute adjustments to the carpet's size and shape. (It has to go around the plaza's fountain and the sets MTV is constructing outside.)

Read our Impresario profile of MTV's Leslie Leventman...

Posted 09.06.01

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