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Big Apple Fest Comes to Big Apple

On August 10, a party at Gotham Hall, produced by Derringer & Weitz Communications and coordinated by Paint
the Town Red
, launched Big Apple Fest. Following the success of Chicago's CowParade 2000, Big Apple Fest is this year's two-month-long public art exhibit, encouraging tourism and raising money for NYC & Company, City Harvest, and the Police Athletic League. Capitalizing on New York's beloved moniker, the fest will decorate the city with more than 300 four-foot-high and four-foot-wide colorfully designed apples. A special apple dedicated to the media of New York City was unveiled by Tony Danza and Aida's Deborah Cox at the launch party. The two-month festival will conclude with a live auction at Sotheby's in December.

Posted 08.18.04