Peter Rosenberger has left his post as vice president of special events at ESPN and is now a partner at the Sports Alliance, an event planning and marketing firm for sports- and entertainment-related events such as the ShopRite LPGA Classic. Prior to his seven and a half years at ESPN, Rosenberger spent six years at Madison Square Garden, working in a variety of roles including manager of special event sales.
"We plan to take the existing TSA portfolio and broaden the client base with our vast network of contacts in the field of sports and entertainment," he says. "A lot of corporations have mutual interests in marketing, and we're finding that more and more of these companies are willing to partner up with [other companies] that they wouldn't have expected to."
"We plan to take the existing TSA portfolio and broaden the client base with our vast network of contacts in the field of sports and entertainment," he says. "A lot of corporations have mutual interests in marketing, and we're finding that more and more of these companies are willing to partner up with [other companies] that they wouldn't have expected to."
