The Tea Council of the USA held a press event to give its experts a chance to chat up journalists about all things tea-related--everything from the history and folklore of tea to research describing the potential health benefits of tea.
Organized by Aronow & Pollock Communications Inc., the event also rotated journalists between meeting rooms to taste different types of teas and participate in a traditional Chinese Tea ceremony. The venue: The W Court, a nice fit considering the hotel chain's squeaky-clean, healthier-than-thou esthetic.
--Chad Kaydo
Organized by Aronow & Pollock Communications Inc., the event also rotated journalists between meeting rooms to taste different types of teas and participate in a traditional Chinese Tea ceremony. The venue: The W Court, a nice fit considering the hotel chain's squeaky-clean, healthier-than-thou esthetic.
--Chad Kaydo

Signs designed by freelance artist Amy Drutman and printed by The Color Wheel Inc. greeted journalists attending a press event for the Tea Council of the USA.

Kotaro Tanimoto of the Japan Tea Exporters’ Association guided journalists through a tea tasting for the Tea Council of the USA at The W Court hotel.

Peter Goggi, president of Royal Estates Tea Company, a division of Lipton, led journalists in a tea tasting for the Tea Council of the USA at The W Court hotel.

The gift bag for the Tea Council of the USA’s press event included—big surprise—lots of tea.