Rosie O'Donnell and Susan Ungaro, editor in chief of Family Circle magazine, appeared at a press conference at the Essex House to announce the relaunch of McCall's magazine as a vehicle for O'Donnell, perhaps named Rosie's McCall's. The new magazine, which will hit newsstands in the spring of 2001, is the result of a combined effort by G&J USA, the company that publishes the 125-year old McCall's and O'Donnell's company, KidRo Productions.
G&J publicist Allison Spiegel organized the press conference.
When asked how her magazine will compare with Oprah Winfrey's new magazine and Martha Stewart's Martha Stewart Living, O'Donnell said Rosie's McCall's will be "less spiritual than Oprah's magazine and more creatively realistic than Martha's magazine."
--AnnMarie Harris
G&J publicist Allison Spiegel organized the press conference.
When asked how her magazine will compare with Oprah Winfrey's new magazine and Martha Stewart's Martha Stewart Living, O'Donnell said Rosie's McCall's will be "less spiritual than Oprah's magazine and more creatively realistic than Martha's magazine."
--AnnMarie Harris
Rosie O'Donnell and Susan Ungaro, editor in chief of Family Circle, announced the relaunch of McCall's as Rosie's McCall's at a press conference at the Essex House. The magazine cover blowups were done in-house by G+J USA.
Attendees at the press conference announcing the relaunch of McCall's at the Essex House received a t-shirt bearing a potential version of the new magazine's logo. Overland, Kansas-based C.A.M Inc. printed the t-shirts.
Beverages at the press conference announcing the relaunch of McCall's were provided by the Essex House.
