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  1. Venues & Destinations
  2. United States
  3. New York

Bulgari Jewels Launch With Summery Fete

June 25, 2003
Mother Nature was kind to Bulgari event planner Selmin Arat, who managed the launch party for Bulgari's new Allegra jewelry collection on the kind of balmy, summery evening that event planners dream about, especially at outdoorsy venues like the Boathouse in Central Park.
One of Arat's vendors, Ben Bourgeois of Los Angeles-based J. Ben Bourgeois Productions, was happy to take credit for the weather. "I think you all were due for a nice night, so we brought a little sun inside since you didn't have it outside," said Bourgeois. Going for a soothing, summer look, Arat and Bourgeois furnished the room with white loungers and beds covered with pillows and surrounded by billowing, sheer white curtains. Frosted white Lucite columns from Design Compendium underlit with color-changing lights supported displays of the new jewelry collection. Tables were covered with raw silk cloths, and set with frosted vases filled with flowers and hand-blown glass orbs filled with flowers. The jewel-toned orbs were "all reminiscent of the [colors of the] semi-precious stones in the Allegra collection," Bourgeois said.

Guests could take gondola rides on the lake, mingle to DJ Tracy Young's laid-back mix, get their auras read by psychics from the Ayurvedic Beauty Center, or have color experts from Strategic Look Consulting do clothing color consultations. One guest beamed when a consultant told her, "This is a tough color to wear for most people, but looks great on you." Flattery and good lighting go far.

—Suzanne Ito
Bulgari launched its Allegra jewelry collection with an event filled with white lounge furniture at the Boathouse in Central Park.
Bulgari launched its Allegra jewelry collection with an event filled with white lounge furniture at the Boathouse in Central Park.
The Central Park lake provided a summery backdrop for part of the event, which opened out onto the terrace.
The Central Park lake provided a summery backdrop for part of the event, which opened out onto the terrace.
Vases and custom-blown glass orbs filled with flowers decorated the raw-silk tablecloth covered tables.
Vases and custom-blown glass orbs filled with flowers decorated the raw-silk tablecloth covered tables.
Frosted white Lucite towers from Design Compendium underlit with color-changing lights displayed the new jewelry collection.
Frosted white Lucite towers from Design Compendium underlit with color-changing lights displayed the new jewelry collection.
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