Even though Tivo seems to be everywhere these days (from a recent Sex and the City episode to a mention in The New York Times' Sunday Styles section), the television technology company is still trying to capture a larger market in New York. So Tivo worked with Workhouse Publicity's Adam Nelson to throw a party with a nifty World's Fair theme at the Roxy to spread the word and give product demos to a guest list of folks Nelson called "buzz builders."
Workhouse based the event's theme on the 1964 World's Fair held in New York to show "tomorrow's technology today." The atmosphere combined Jetsons-style details with simple, fun touches. Nelson chose the Roxy (which hosted Entertainment Weekly's It List party the night before) for its blend of history and decor. "This furniture [curvy silver couches] is so space age-y, and you can roller skate on this floor," he says.
The fair theme started at the door: As guests handed in their admission tickets to enter, women dressed in silver costumes styled after freewheeling 60's types like Twiggy and Barbarella handed out metal lunch boxes and maps of the "fairground."
Inside, decor was modeled after the 1964 fair, and the venue was sectioned off into pavilion areas with names from the original event. Retro items from the 60's like an old-fashioned clock radio and a celery green phone were paired with large television monitors showing Tivo demonstrations. A smaller version of the Unisphere (the large metal globe created for the original fair that still sits in Flushing Meadows-Corona Park in Queens) was branded with the Tivo logo and immersed in a block of ice atop a tall chair.
For food, simple fare like cotton candy and popcorn was served from old-fashioned push carts. F&B Hot Dogs offered hot dogs and veggie dogs while the Chocolate Bar mixed iced mochas.
—Jill Musguire
Workhouse based the event's theme on the 1964 World's Fair held in New York to show "tomorrow's technology today." The atmosphere combined Jetsons-style details with simple, fun touches. Nelson chose the Roxy (which hosted Entertainment Weekly's It List party the night before) for its blend of history and decor. "This furniture [curvy silver couches] is so space age-y, and you can roller skate on this floor," he says.
The fair theme started at the door: As guests handed in their admission tickets to enter, women dressed in silver costumes styled after freewheeling 60's types like Twiggy and Barbarella handed out metal lunch boxes and maps of the "fairground."
Inside, decor was modeled after the 1964 fair, and the venue was sectioned off into pavilion areas with names from the original event. Retro items from the 60's like an old-fashioned clock radio and a celery green phone were paired with large television monitors showing Tivo demonstrations. A smaller version of the Unisphere (the large metal globe created for the original fair that still sits in Flushing Meadows-Corona Park in Queens) was branded with the Tivo logo and immersed in a block of ice atop a tall chair.
For food, simple fare like cotton candy and popcorn was served from old-fashioned push carts. F&B Hot Dogs offered hot dogs and veggie dogs while the Chocolate Bar mixed iced mochas.
—Jill Musguire
At Tivo's promotional party at the Roxy, Workhouse Publicity created a 60's World's Fair theme complete with a man serving cotton candy.
Decor was inspired by the 1964 World's Fair held in Queens, and Workhouse Publicity placed a small replica of the Unisphere, branded with the Tivo logo, on top of an ice block.
Girls dressed in futuristic-looking silver costumes handed out Tivo-branded lunch boxes as guests handed over their tickets at the door.
The Roxy was sectioned off into pavilion areas where guests could sit while watching Tivo demonstrations.
