Hybrid cars weren’t the only definitive trend at this year’s New York International Auto Show at the Javits Center. Curves were all over the show floor: in the booth design, in signage, and on the cars. While many companies, like Land Rover, Dodge, and Audi, brought back their booths from last year for an encore, a few companies marked this year’s show with innovative
design that lured guests to their areas.
One standout among the bunch—and it’s not easy to stand out at a show this large—was Saturn’s display for its Aura concept car. A wide arch spanned the length of the company’s display area, and lights mounted on the ceiling changed the color of the arch throughout the show. Another eye-grabber was the Mercedes-Benz booth, which featured all-white walls and undulating white panels suspended from the ceiling. Vibrant, color-shifting lights changed the mood and atmosphere of the booth.
As New York’s largest trade show—last year it drew 1.2 million people—the Auto Show uses every square inch of the Javits Center’s exhibition space. And some growing pains were evident this year, as it became even more obvious that the show has outgrown the space: Mazda’s display for its new Miata took over a small outdoor area across 10th Avenue, where the new model was displayed in a plexiglass box atop a large black platform. Satellite radio company Sirius tented a space in the taxicab loading zone in front, and Jeep returned to the North Pavilion for the second year in a row with its much-lauded Camp Jeep promotion.
—Suzanne Ito
Read our coverage of last year’s Auto Show...
design that lured guests to their areas.
One standout among the bunch—and it’s not easy to stand out at a show this large—was Saturn’s display for its Aura concept car. A wide arch spanned the length of the company’s display area, and lights mounted on the ceiling changed the color of the arch throughout the show. Another eye-grabber was the Mercedes-Benz booth, which featured all-white walls and undulating white panels suspended from the ceiling. Vibrant, color-shifting lights changed the mood and atmosphere of the booth.
As New York’s largest trade show—last year it drew 1.2 million people—the Auto Show uses every square inch of the Javits Center’s exhibition space. And some growing pains were evident this year, as it became even more obvious that the show has outgrown the space: Mazda’s display for its new Miata took over a small outdoor area across 10th Avenue, where the new model was displayed in a plexiglass box atop a large black platform. Satellite radio company Sirius tented a space in the taxicab loading zone in front, and Jeep returned to the North Pavilion for the second year in a row with its much-lauded Camp Jeep promotion.
—Suzanne Ito
Read our coverage of last year’s Auto Show...
At the New York International Auto Show at the Javits Center, Saturn’s eye-grabbing booth for its Aura concept car consisted of a wide arch. Lights mounted on the ceiling change the color of the arch throughout the show.
The colorful Mercedes-Benz booth featured all-white walls and undulating white panels suspended from the ceiling. Vibrant, color-shifting lights changed the mood and atmosphere of the booth.
Cadillac’s booth was the curviest of them all: Swooping arms hung over the car platforms, and the Cadillac logo rotated from a silver arch that curved above the information desk. A black marble fountain spurted graceful, arching streams of water.
Nissan took a museumlike approach with its booth, decorating the wall with a large graffiti piece.
