“Play to a trade show’s strengths. Trade shows tend to be inefficient venues for generating awareness. They are an expensive way to build a mailing list. But they are excellent for starting—and nurturing—face-to-face relationships with multitudes of customers and prospects.”
—Ruth P. Stevens, author of Trade Show and Event Marketing (Thomson, February 2005)
Posted 03.30.05
This story originally appeared in the April/May 2005 issue of the BiZBash Event Style Reporter.
—Ruth P. Stevens, author of Trade Show and Event Marketing (Thomson, February 2005)
Posted 03.30.05
This story originally appeared in the April/May 2005 issue of the BiZBash Event Style Reporter.
