Ian ZelayaExperiential Marketing, Activations & SponsorshipsWhat’s In and What’s Out for Brand Experiences in 2025Experiential marketing pros share key best practices—and what to leave behind—for designing successful activations this year.January 30, 2025Food Trends10 Food and Beverage Trends to Keep Top of Mind at Events in 2025Event planners expect elevated mocktails, embedded sustainability, and family-style catering to take off this year.January 20, 2025Experiential Marketing, Activations & SponsorshipsHow Bravo Is Expanding Its Experiential Strategy with a New Fan FestivalThe network’s first Bravo Fan Fest in Miami invited attendees to interact with on-theme brand environments and participate in tapings of Watch What Happens Live.December 12, 2024Experiential Marketing, Activations & SponsorshipsAll This Mariah Carey Pop-Up Wants for Christmas Is YouThe multicity experience from Virgin Hotels celebrates the 30th anniversary of the singer’s timeless classic “All I Want for Christmas Is You.”December 2, 2024Food Trends15 Tasty Event Ideas From the 2024 New York City Wine & Food FestivalThe four-day event featured 80 experiences across the city with presentations from more than 500 chefs and culinary influencers.October 31, 2024Experiential Marketing, Activations & SponsorshipsInside the New Experience That Takes You Into Bravo’s Reality TV UniverseThe Diamonds and Rosé Experience offers dining, merch, photo ops, and weekly events inspired by Bravo’s mainstay franchises, including The Real Housewives and Below Deck.August 8, 2024Event Design & Decor16 Design and Catering Ideas to Inspire Your Summer Olympics-Themed EventsFrom edible tennis balls to branded rock-climbing walls, these concepts are ideal for gatherings tied to the upcoming Olympic Games in Paris.July 10, 2024Opinion & ExpertsHow Did You Handle a Weather-Related Event Disaster?Be it hurricanes or heat waves, severe weather can sometimes be unavoidable on the day of an event. Here’s how planners dealt with extreme circumstances under pressure.December 9, 2019Brands & Event ProsEvent Innovators 2019: Top 10 Innovative BrandsThis diverse group of companies uses experiential marketing in increasingly clever ways.November 19, 2019Brands & Event ProsTop 10 Innovative Brands 2019: #1 Bud LightThe beer brand tapped into nostalgia for its Dive Bar series, launched a new music festival for the Super Bowl, and inserted itself into one of 2019’s most viral moments.November 19, 2019Page 1 of 39Next PageTop StoriesEvent Design & DecorHow BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the FutureA rich color palette, archival footage, and a carefully curated performance lineup brought legacy and innovation together for this 480-guest celebration of BET’s 45th year.Experiential Marketing, Activations & SponsorshipsSee Inside This High-Tech, Multisensory Experience from Don JulioIndustry InsidersInside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality ExperienceExperiential Marketing, Activations & SponsorshipsThis Event Turned Home Decor Into a Celebration of Latinas' Life MomentsTrendsWhat's New in Meetings and Trade Shows: MPI WEC Heads to St. Louis, New Trends Report Shows Corporate Events on the Rise, and More
