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  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

Inside the New Experience That Takes You Into Bravo’s Reality TV Universe

The Diamonds and Rosé Experience offers dining, merch, photo ops, and weekly events inspired by Bravo’s mainstay franchises, including The Real Housewives and Below Deck.

Ian Zelaya
August 8, 2024

The kickoff event in New York featured appearances from cast members of The Real Housewives of New Jersey, including Margaret Josephs, Dolores Catania, Rachel Fuda, and Danielle Cabral.The kickoff event in New York featured appearances from cast members of The Real Housewives of New Jersey, including Margaret Josephs, Dolores Catania, Rachel Fuda, and Danielle Cabral.Photo: Courtesy of Bucket Listers

"It’s not about the pasta." "I said what I said." "Go to sleep, go to sleep! "

Those who immediately recognize these phrases probably consider themselves a fan of Bravo. And they’re likely the target audience for a new fan experience that spotlights some of the reality TV network’s most iconic moments. 

The NBC Universal-owned network has launched the Diamonds and Rosé Experience by Bravo, two pop-ups in New York and Los Angeles that cater to Bravo superfans and those who are curious about the happenings in the "Bravoverse"—whether it’s the fresh drama hitting The Real Housewives of Orange County or new scandals of Vanderpump Rules and The Valley. 

The pop-ups, produced by events and experiences firm Bucket Listers, pay homage to the "Bravoverse" through eye-catching design, food and drinks, merchandise sold by "Bravolebrities," and event programming that includes Bravo-themed bingo and drag brunches. The activation, which is ticketed and open to the public, kicked off Aug. 2 and runs through Oct. 6 in New York; the event runs Aug. 9 through Oct. 13 in Los Angeles. 

Keely O’Neal, senior project manager of experiences at Bucket Listers, shared that the network partnered with the firm to help curate and produce an interactive fan experience celebrating its entire slate of series, from every city in The Real Housewives franchise to every Below Deck spinoff. 

“We wanted to create little nods to every single show, whether it’s in food, cocktails, or event decor,” said O’Neal. “There are also nods to larger moments from the series, such as Luann [de Lesseps] falling in the bushes and, of course, Teresa [Giudice’s] table flip.”

The Bravo-themed event is the latest fan-focused pop-up produced by Bucket Listers. In the past, the firm has created temporary, Instagrammable activations designed to take attendees into the world of popular films and TV shows. The firm produced 2023’s Malibu Barbie Cafe to coincide with summer blockbuster Barbie, and also created the Golden Girls Kitchen in 2022. 

O’Neal explained that with this latest activation, Bucket Listers and NBC Universal’s measure of success is to simply drive awareness of the experience and create word of mouth among fans and non-fans alike. 

“We want to see people walking by on the street say, ‘What is this? What’s going on?''” said O’Neal. “Ninety percent of this concept is, of course, for the Bravo fans, who will arrive and immediately point out the Easter eggs. But we also wanted to create a space for that 10% of people who don't really know what's going on here but can still check it out and enjoy the experience.”

Keep scrolling to see some of the event highlights from the Diamonds and Rosé Experience by Bravo...

Servers donning Below Deck-style captain’s attire greet guests with a glass of Bravo rosé as they enter the experience.
Servers donning Below Deck-style captain’s attire greet guests with a glass of Bravo rosé as they enter the experience.
Photo: Courtesy of Bucket Listers
One of the main installations is a giant diamond floor piece, a nod to the diamonds held by The Real Housewives of Beverly Hills cast in the show’s title sequence. The event entrance also features a photo booth with a pink chat box akin to the Bravo logo. Selfie Booth Co. provided the event photo booths.
One of the main installations is a giant diamond floor piece, a nod to the diamonds held by The Real Housewives of Beverly Hills cast in the show’s title sequence. The event entrance also features a photo booth with a pink chat box akin to the Bravo logo. Selfie Booth Co. provided the event photo booths.
Photo: Courtesy of Bucket Listers
The experience includes a full bar decorated with bottles of rosé and outfitted with signage that calls back to memorable Housewives taglines and quotes.
The experience includes a full bar decorated with bottles of rosé and outfitted with signage that calls back to memorable Housewives taglines and quotes.
Photo: Courtesy of Bucket Listers
Branded menus offer bites and drinks inspired by shows including Vanderpump Rules and Watch What Happens Live with Andy Cohen. Menus also include a “Bravo Table Talk” section, which features icebreakers designed to foster conversation among attendees.
Branded menus offer bites and drinks inspired by shows including Vanderpump Rules and Watch What Happens Live with Andy Cohen. Menus also include a “Bravo Table Talk” section, which features icebreakers designed to foster conversation among attendees.
Photo: Ian Zelaya for BizBash
The event serves cocktails in mini flamingo pool floats, inspired by The Real Housewives of Miami.
The event serves cocktails in mini flamingo pool floats, inspired by The Real Housewives of Miami.
Photo: Courtesy of Bucket Listers
One of the standout photo moments is a re-creation of Teresa Giudice’s iconic table-flip moment from season one of The Real Housewives of New Jersey.
One of the standout photo moments is a re-creation of Teresa Giudice’s iconic table-flip moment from season one of The Real Housewives of New Jersey.
Photo: Courtesy of Bucket Listers
The event step-and-repeat features hot pink wine glasses filled with orange florals.
The event step-and-repeat features hot pink wine glasses filled with orange florals.
Photo: Courtesy of Bucket Listers
A merch shop sells official Bravo clothing and jewelry from The Bond Society.
A merch shop sells official Bravo clothing and jewelry from The Bond Society.
Photo: Courtesy of Bucket Listers
The kickoff event in New York featured appearances from cast members of The Real Housewives of New Jersey, including Margaret Josephs, Dolores Catania, Rachel Fuda, and Danielle Cabral.
The kickoff event in New York featured appearances from cast members of The Real Housewives of New Jersey, including Margaret Josephs, Dolores Catania, Rachel Fuda, and Danielle Cabral.
Photo: Courtesy of Bucket Listers
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