Bonjour! See Inside Maison Lillet’s 'Emily in Paris' Pop-Up Experience

About the partnership, Antwi said that "Lillet and Emily in Paris have a shared love for Frenchness, fashion, and female empowerment."Photo: Courtesy of Pernod Ricard USANEW YORK—Viewers of the Netflix hit series Emily in Paris know that the best way to accessorize French fashions is with an aperitif.

That’s why Lillet, the French-based wine aperitif, teamed up with the series to promote its new season, which hit the streaming platform last week. To celebrate the très chic partnership, on Aug. 14-15, fans were able to dine like a Parisian in NYC at “Café de Lillet,” a French bistro inspired by the show’s L'Esprit de Gigi (the fictional restaurant owned by character Gabriel).

“We knew we wanted to celebrate the partnership in a way that brought the French art of living and style to life, and giving New Yorkers a chance to live like Emily in Paris at Café de Lillet was the perfect way to do so,” said Josie Antwi, manager of experiential marketing at Pernod Ricard USA.

Via reservation, fans 21 and older could visit West Village eatery Boucherie, which had been transformed into a charming bistro like those seen on the show. “The ambiance, location, food, and design made [Boucherie] the perfect setting for consumers to get a true sense of Parisian chic in New York,” Antwi explained about the location choice.

Inside, guests enjoyed a Lillet Spritz flight along with French dishes. Other elements included a charm-making station, a macaron cart, a Vespa photo op, live music, and sketch artists. Over the course of two days, the cafe pop-up hosted a total of 951 guests.

In addition to the dining experience, the spirits brand also created two limited-edition Lillet x Emily in Paris bottles, which are found in the Lillet x Emily in Paris Café de Lillet Collection, available at ReserveBar. The individual bottles can also be found on store shelves nationwide.

Keep scrolling to see key vendors and more from inside the Café de Lillet pop-up....

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