Michele LaufikExperiential Marketing, Activations & SponsorshipsSee Inside Coke’s Trippy AI-Powered Pop-Up ExperienceThe beverage brand partnered with Momentum Worldwide to create a bright, bold space to introduce its newest flavor, Coke Spiced.March 20, 2024Experiential Marketing, Activations & SponsorshipsGet Blown Away by This Clever Product Launch Event From Garnier FructisTo promote its new haircare collection, the brand hosted a science-themed event with cool interactive experiments, a giant hair-dryer, and fun F&B.March 14, 2024Experiential Marketing, Activations & SponsorshipsSee Inside This Picture-Perfect Venue for the ‘Dune: Part Two’ Premiere After-PartyWarner Bros. hosted the U.S. premiere of the film at Lincoln Center and the American Museum of Natural History’s new wing.March 11, 2024SportsTips on Booking Sports-Related Speakers for Your EventsWant to enlist a star athlete to connect with a crowd? We asked industry experts for their insight on choosing the right team player.March 6, 2024Experiential Marketing, Activations & SponsorshipsCool Beans: See How Brands Engage Consumers with Clever Cafe TakeoversBrands like Max and Timberland have turned local coffee shops into must-visit pop-ups. Read on to find out what’s brewing.March 4, 2024Experiential Marketing, Activations & SponsorshipsGoing Full Glam: See How These Beauty Brands Connected with ConsumersBrands like Sol de Janeiro, Laneige, and Beyoncé’s Cécred engaged new and existing consumers with chic product launch events and fun mobile pop-ups.February 28, 2024Experiential Marketing, Activations & SponsorshipsNew York Fashion Week 2024: See How Brands Strutted Their Experiential StyleBrands like Cetaphil, YSL Beauty, and Adobe engaged attendees with expansive activations and designer integrations.February 26, 2024SportsNBA All-Star Weekend 2024: See How Brands Leveled Up Their Activation GameBrands including Google, American Express, and DoorDash offered up plenty of hoops-themed experiences in Indianapolis.February 22, 2024Experiential Marketing, Activations & SponsorshipsA Walk on the Wild Side: See Nat Geo’s New York Fashion Week DebutTo promote its new docu-series, QUEENS, the network hosted an innovative runway show with holographic animals strutting next to models.February 21, 2024Experiential Marketing, Activations & SponsorshipsSee Inside Poppi’s Futuristic Pop-Up ExperienceThe buzzy soda brand introduced its latest flavor with a convenience store-inspired activation in Los Angeles.February 12, 2024Previous PagePage 14 of 120Next PageTop StoriesSportsFit for Events: 15 Hotels With Next-Level Sports Amenities for GroupsThese properties pair top-tier event space with standout fitness-focused amenities—perfect for planners looking to keep attendees energized and engaged.Industry InsidersOff the Sidelines: 10 Ways to Turn Soccer Hype Into Brand HeatEvent Design & DecorHow BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the FutureExperiential Marketing, Activations & SponsorshipsSee Inside This High-Tech, Multisensory Experience from Don JulioIndustry InsidersInside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
