LOS ANGELES—To launch its newest flavor, prebiotic soda brand poppi hosted a futuristic pop-up on Melrose Avenue in West Hollywood.
Called poppi mart, this twist on a classic convenience store featured a VIP party on Jan. 26 with a special DJ set by Paris Hilton. It was then open to the public Jan. 27 and 28. A life-size hologram of the brand’s co-founder and chief brand officer, Allison Ellsworth, welcomed guests into the space, which featured 3D graphics, chrome props, holographic custom stickers, and merch designed specifically for poppi mart.
Sonny Rothstadt, PR, partnership, and event director of poppi, said the experience “served as a physical representation of the brand’s mission to redefine soda and introduce a new era of soda culture”—hence the pop-up's futuristic theme.
The space played liberally with the blue and purple color scheme of the new flavor, Wild Berry—deviating from the brand’s usual association with its signature Strawberry Lemon pink, Rothstadt explained.
“Instead, poppi embraced a new visual direction by incorporating darker gradients and chromatic/holographic elements,” she added. This fresh approach was consistent across various brand channels, including out-of-home, Instagram and TikTok profiles, and merchandise.
The mart expanded upon the brand’s “The Future of Soda” campaign, with cheeky taglines like “save water, drink soda” and “the future served fresh, daily” on wallcoverings, 3D graphics, stickers, and custom cups.
Guests were able to purchase limited-edition merch specifically designed for the pop-up including sweatshirts, a sweatsuit, beanies, hats, totes, and T-shirts. There were also meet-and-greet opportunities with Ellsworth.
“It served as a touchpoint for poppi's community engagement efforts and provided an opportunity to connect directly with its loyal audience, both online and offline. By leveraging the space for content and social engagement, exclusive merch, collaborations with influencers and celebrities like Paris Hilton, and interactive experiences, poppi was able to mobilize our community and amplify its messaging,” Rothstadt said.
Poppi will be hosting a booth at Natural Products Expo West in March, followed by a presence around Coachella.
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