Michele LaufikSports2024 NHL All-Star Weekend: Where Brands Engaged Hockey Fans of All AgesBrands like Scotiabank, PPG, and Hyundai catered to families with interactive games and kid-friendly activations during this four-day event in Toronto.February 7, 2024SportsHow American Express Supports This Local Community Through GolfThe global financial company’s eponymous tournament combines concerts and charitable giving to help the Coachella Valley.February 5, 2024Experiential Marketing, Activations & Sponsorships2024 Sundance Film Festival: See Inside Activations From Disney, Adobe, Chase Sapphire, and MoreThis year’s parties, panel discussions, and brand activations continued to celebrate the indie spirit of the annual fest.January 31, 2024Trade ShowsCES 2024: Where Cutting-Edge Tech Met Innovative Exhibit DesignThe 56th edition of the annual trade show showcased new tech inventions, eye-catching activations, and flashy experiences from brands like Pinterest, Reddit, Google, and more.January 24, 2024SportsSee How Traditions and Trends Combined at the College Football Playoff Gifting ExperienceGifts for the Good Life returned to the championship game where it designed a special anniversary-inspired swag suite for VIPs.January 17, 2024Food TrendsWhat Will Guests Be Eating and Drinking in 2024?Catering, beverage, and hospitality pros predict what the meeting and event industry will be serving up this year.January 15, 2024SportsHow Brands Won Over Fans at the 2024 College Football Playoff National Championship GameInspired by the saying "Everything's bigger in Texas," brands like AT&T, Modelo, and ESPN went all out for this year's game in Houston with interactive experiences and fun activations.January 10, 2024Trends8 Unique & Unconventional Wellness Activities for Corporate GroupsHere are some cool, out-of-the-box offerings for enhancing the mind, body, and soul—because a regular yoga class is so last year.January 8, 2024Experiential Marketing, Activations & SponsorshipsGet a Peek Inside the Wonderfully Wacky ‘Poor Things’ Salon of Seduction ExperienceThe five-day activation combined storytelling, immersive theater, and culinary artistry to capture the enchanting feel of the movie.January 4, 2024Venues & DestinationsThe Do’s and Don’ts of Planning an Incentive TripHere’s how to organize an experience that’s rewarding for attendees.December 20, 2023Previous PagePage 15 of 120Next PageTop StoriesSportsFit for Events: 15 Hotels With Next-Level Sports Amenities for GroupsThese properties pair top-tier event space with standout fitness-focused amenities—perfect for planners looking to keep attendees energized and engaged.Industry InsidersOff the Sidelines: 10 Ways to Turn Soccer Hype Into Brand HeatEvent Design & DecorHow BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the FutureExperiential Marketing, Activations & SponsorshipsSee Inside This High-Tech, Multisensory Experience from Don JulioIndustry InsidersInside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
